Introduction
We’re all navigating remote work and discovering innovative ways to connect disconnected teams. Butterfly.ai is helping create employee experiences frontline teams deserve. Evelyn Cools, Marketing Manager joins us to discuss Butterfly.ai’s focus on improving engagement and happiness for desk-less employees through actionable insights and open conversations facilitated by their platform. They target companies with a significant hourly desk-less workforce, particularly in supply chain, manufacturing, logistics, transportation, retail, and hospitality. The platform addresses challenges such as remote management, language barriers, and leadership gaps within the frontline workforce. The primary audience includes operations, HR, and internal communications professionals in these industries. The company employs an outbound strategy involving events, trade shows, word of mouth, and digital channels for client acquisition. The website is viewed as a crucial resource for potential buyers to understand the product’s value proposition and mission. As the sole marketer, Evelyn’s responsibilities span event planning, sales support, messaging consistency, branding, and ensuring a seamless customer journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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