CRO – The techniques and tools to increase revenue I Interview with Henry Hernandez from DigitalSG


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Today’s episode will focus on CRO and features Henry Hernandez, CEO of Digital SG.

Digital SG offers a digital marketing 3E process to help your company optimize the three vital areas – marketing, sales, and operations. Henry has provided services to Fortune 500 clients. He has helped them generate millions of dollars using CRO to trigger higher conversions landing page.

In this interview, Henry discusses how to determine the cost per lead (CAC). He also mentioned about combining CAC with Customer Lifetime Value (CLV). You will also learn how Conversion Rate Optimization will increase revenue and lead to higher conversion.