Elevating Experiences & Engagement Through a Customer-Centric Approach | Interview with Raquel Geylman from EZShop

Introduction

Succeeding in e-commerce presents a dynamic challenge, requiring savvy strategies to thrive in the bustling digital arena. EZShop is the number 1 full-service agency that helps retailers win at eCommerce.  Raquel Geylman, the Senior SEO Strategist at Easyshop, discusses the agency’s focus on helping e-commerce businesses succeed through tailored digital marketing solutions. EZShop offers services like paid media, website development, social media, email, and SEO, aiming to boost traffic and sales for web stores. Raquel highlights their client-centric approach, leveraging a mix of cold calling and word-of-mouth referrals for client acquisition. Their website also serves as a pivotal element in EZShop’s customer-centric approach, acting as an information hub and interactive gateway for potential and existing clients. With a user-friendly interface, it provides seamless navigation through the agency’s range of services, allowing visitors to swiftly access crucial details about their offerings. The website not only showcases the depth of EZShop’s expertise but also fosters client engagement through various communication channels, including chatbots and direct contact information. Raquel’s daily role involves developing strategies, managing technical and content aspects of SEO, and ensuring client satisfaction.