Harness Multiple Intent Data Sources for Quality Leads & Increased Revenue | Interview with Jaymi Onorato from Intentsify

Harness Multiple Intent Data Sources for Quality Leads & Increased Revenue Interview with Jaymi Onorato from Intensify


We’re so privileged to have the discussions we have on our podcast. We’re always learning and working to keep up with ever-evolving trends. One common topic that has become more popular in the industry is intent data. We have noticed that more of our guests are eager to learn and understand this upward trend. So if you’re looking for that additional information and inspiration to leverage intent data, today’s guest is perfect.

Jaymi Onorato is the head of marketing at Intentsify. Intentsify is an intent data software and solutions provider. Literally, it’s intensifying intent data by making it actionable, automated, and digestible so you can leverage powerful insights. We weren’t surprised to learn that Intentsify takes an active approach in finding their own customers by using their own intent-driven solution in combination with education-based content. As our host, Lukas says, it’s marketing inception.

Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content. Beyond this, we were happy to learn that Jaymi is looking to improve and increase personalization on their website in order to ensure visitors can resonate and connect with their solution. Focusing on user experience has increased their inbound leads and we’re not surprised.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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