Crafting Seamless Journeys: The Intersection of User Experience and Website Design | Interview with Alec Barr from Askable

Introduction

Gaining insights from customers isn’t just valuable, it’s essential for businesses looking to thrive in today’s dynamic and customer-centric market landscape. Askable is a platform designed to simplify and expedite the process of finding research participants. Alec Barr, Head of Agency Growth & Research joins us to discuss Askable and their offering of active, targeted recruitment for user research, catering to various research needs regardless of whether they’re focused on B2C, B2B, or niche areas. The platform addresses the challenges faced by agencies with limited budgets for research, allowing them to democratize the research process and gain valuable insights. Alec touches on Askable’s journey to awareness through word of mouth and event sponsorships, with their website acting as a conversion point for potential clients and researchers. Beyond being a conversion touchpoint, it encapsulates the essence of Askable’s origins as a solution born from the challenges of digital design agencies seeking research participants. This emphasis on user experience (UX) extends to the website’s design, which radiates accessibility and ease of use. As Alec Barr notes, their focus now is to expand and refine the website’s messaging to encompass the comprehensive range of capabilities Askable offers, enhancing its role as an informative and empowering gateway for research-driven success.