Investing in the Future: Trends & Opportunities | Natasha Gibson from Equities.com

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All right, everyone. Welcome to today’s episode of Pathmonk Presents. Today, we are joined by Natasha Gibson, VP of Marketing at Equities.com. Natasha, good to have you on the show.

Natasha Gibson: Thanks, Rick. It’s great to be here.

Rick: Good to have you here. Natasha, I want to jump right in. We were talking a little bit offline about Equities, but if you could, let our audience and myself know—I’ve done some research, but I want to hear it from you—what’s the heart of Equities.com, and how would you describe it to someone?

Natasha: Absolutely. At Equities.com, we focus on investments that actively shape the future. We’re not chasing stock tickers or worrying about daily market noise. We look at big structural shifts that create opportunities across industries. We highlight companies and trends that matter for investors and advisors who are looking beyond short-term market moves—whether that’s the transition to electrification, urban development, or biotech breakthroughs. We provide insights that connect investments to real-world outcomes. At the end of the day, investing shapes the world, and we help our audience understand where those changes are happening and what they mean for the future.

Rick: So, for anyone who needs to stay on top of trends, how the market is shifting, and speculating about what’s coming next, your platform is a helpful resource, right?

Natasha: Exactly.

Rick: Are there specific types of readers or industries that you serve best at Equities?

Natasha: We serve two different worlds. On one side, we have investors and financial advisors looking for meaningful investment opportunities—those tied to lasting shifts in industries like energy, healthcare, and technology. We help them cut through the noise and get straight to what’s worth paying attention to. On the other side, we work with fund managers, financial firms, and startups that need the right platform to reach the right people. Some manage funds aligned with these shifts, while others drive innovation at the startup level. We don’t just feature companies—we make sure their insights, research, and stories reach an engaged audience ready to listen. Whether it’s through our newsletters, social platforms, articles, or events, we create the space where opportunity meets the people who can act on it.

Rick: Interesting. You touched on this, but I’d love to hear more. If I run a startup and want your audience to learn about my business, how do they typically find Equities.com? What are your top acquisition channels?

Natasha: Absolutely. We offer a startup package that provides great visibility for companies at various funding stages. This includes a featured article syndicated on other media platforms. Thought leadership is huge, so we highlight founders and CEOs, amplifying their reach across social and all our marketing channels.

Rick: So that gives them exposure, brand awareness, and a way to establish themselves as industry leaders?

Natasha: Exactly. Our audience loves reading about innovative startups making a real-world impact. Those articles tend to perform best.

Rick: That makes sense. When someone lands on your website—likely from their phone—what role does it play in attracting clients, both startups and readers? What are its strengths, and where could it improve?

Natasha: Our website is our hub. It’s where our audience consumes content. As a media platform, it’s not just a marketing tool—it’s the product. It’s also where we feature client content, from sponsored articles to ads and event sponsorships. For potential clients, it’s proof of concept. They can see how we distribute content, build engagement, and why our audience keeps coming back.

One challenge, like with any content-driven platform, is optimizing navigation and content discovery—ensuring investors and advisors find relevant insights quickly while potential clients see how their content fits into our ecosystem.

Rick: You mentioned potential clients. Every business is looking to attract more of them. Drawing from your experience, what makes a great converting website? Any tools or tips for our audience?

Natasha: One of the biggest lessons we’ve learned is the importance of positioning. How we market ourselves on social, events, and email needs to match what people experience on our site. Any disconnect can cause them to leave.

Also, most visitors don’t land on our homepage—they arrive through an article. That means every entry point needs to make sense on its own while guiding people toward deeper engagement.

Rick: That’s a great point. Let’s switch gears and talk about you as a leader. What does your day-to-day look like? How many different hats do you wear?

Natasha: My focus is growing our audience and keeping engaged users coming back. That involves overseeing how our editorial content gets distributed through newsletters, social media, and digital channels to reach the right investors and advisors. I also ensure we deliver on client agreements—sponsored content, marketing assets, and programs outlined in contracts.

Beyond that, I spend a lot of time networking—connecting with potential webinar speakers, virtual summit guests, and clients. And of course, there’s backend work like data management and optimizing engagement strategies.

Rick: Sounds like you wear a lot of hats! Since we’re wrapping up, let’s do some rapid-fire questions. Short and crisp answers. Ready?

Natasha: Ready!

Rick: What’s the last book you read?

Natasha: A historical fiction novel.

Rick: What’s the number one focus at Equities.com right now?

Natasha: Content.

Rick: If there were no tech boundaries, what’s one thing you’d fix for marketing today?

Natasha: A tool that tracks dark social or assigns a dark social score.

Rick: What’s one repetitive task you’d automate?

Natasha: Post-event data cleanup and reporting.

Rick: What advice would you give yourself if you were starting your marketing career today?

Natasha: Don’t fear failure—failed projects teach valuable lessons and lay the groundwork for success.

Rick: Great advice. Lastly, if people forget everything from this interview, what’s the one thing they should remember about Equities.com?

Natasha: We cover the mega trends shaping the investment world, cutting through the noise with insights in plain English—no jargon, no fluff.

Rick: Awesome. Everyone, go check out Equities.com to stay informed. Natasha, thanks for being on the show!

Natasha: Thanks, Rick. Great being here.

Rick: Bye, everyone!