Leverage Data to Serve Website Customers | Interview with Miika Mäkitalo from HappyOrNot

Leverage Data to Serve Website Customers Interview with Miika Mäkitalo from HappyOrNot


Like any business you’re sure to come by unsatisfied customers, it’s a reality of this world but it’s what you do with that feedback that can make the biggest impact on your customer retention and growth. HappyOrNot helps you turn customer reactions into profitable actions. With their onsite terminals and applications, customers’ feedback is made simple.

The CEO Miika Mäkitalo joined us today to discuss his views on serving customers. Their Smileys help you improve customer experience and drive growth, efficiency, and profit. Happy customers buy more. Miika naturally has the same perspective for his online audience as he works to leverage data to serve website customers.

For increased conversions analysis of the buying journey and meaningful data can provide growth opportunities. Miika is always looking to improve its website and understand its buyers in order to serve website customers more efficiently. He has great insights into conversions and growth. Listen in!

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey