Making a purchasing decision can be overwhelming and stressful, even more so when you’re doing it for the betterment of a company. Is it the right decision? Have I compared solutions enough? Can we really afford this? Making a purchase is a journey, not a single event, hence, buying journey. A powerful tool of persuasion is social proof, proving more effective than promoting yourself.
Social proof is evidence that something works, that something is popular, others have endorsed it and this can effectively increase your conversion rate. Highlighting and working to increase social proof and case studies is our guest, Chris Dreyer, CEO of Rankings.io. They help elite personal injury law firms dominate first-page rankings.
With a niche and hyper-focused market, Chris has been intentional with nurturing relationships and working to promote their unique value proposition. Chris honestly discusses the company’s growth and the efforts to execute their position to drive purpose and passion. As he transitions to embracing the digital marketing world he is focused on compelling content, social proof, and landing pages to drive that all-important conversion rate.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?