Match Educational Marketing Content to the Buyer’s Journey Stage | Interview with Aarushi Kaath from Function Point

Match Educational Marketing Content to the Buyer’s Journey Stage Interview with Aarushi Kaath from Function Point


Content is a key player in the game of lead generation and educational marketing content is how you win the game. Educational marketing content has a profound impact on building brand trust, increasing the likelihood of purchase, and supporting the buyer’s journey. However, there can be an imbalance between the content we provide and how it correlates to the buying journey.

Highly emphasizing educational marketing content and matching it to the buyer’s journey is Function Point’s growth marketing manager Aarushi Kaath. Function Point is an all-in-one agency management platform helping creatives become more profitable and productive. With varying personas in the creative industry and the decision process to onboard new platforms, Function Point’s audience is reliant on educational and appropriate content.

To further lead generation and support the buying journey Aarushi is sure to match the content to the stage of the buyer.  If you are not offering an enhanced user experience it is easy enough for a prospect to move on to a competitor. However, by offering their users, appropriate material balanced with a streamlined buying process Function Point’s team can influence their audience in key-purchasing moments.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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