Optimizing Data Platforms for Efficiency | Todd Beauchene from Revefi

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Rick: Alright everyone, welcome to today’s episode of Pathmonk Presents. Today we are joined by Todd Beauchene, head of growth at Revefi. Todd, welcome to the show.

Todd Beauchene: Thank you. Very nice to be here.

Rick: We’re glad to have you, Todd. We were just talking offline a bit about Revefi and your background in data. Can you give me and the audience a bit more context about the work you’re doing at Revefi?

Todd Beauchene: Data platforms are becoming pretty ubiquitous. I spent five years at Snowflake in the early days, building the audience for that platform. There are other platforms like Databricks and BigQuery from Google. As these platforms grow, there’s a need to understand how they work from both operational and cost perspectives.

Todd Beauchene: Revefi is built to be a center of excellence for these platforms. With my background at Snowflake and our team’s decades of experience in query optimization and database techniques, we act as a copilot or autopilot to help customers run these platforms more effectively.

Rick: Do you focus on a specific vertical or type of business? Who qualifies to work with you?

Todd Beauchene: If you don’t use one of the cloud platforms we support—like Snowflake, Databricks, BigQuery, AWS Redshift—then we’re probably not a fit. So it’s a very targeted audience, but many of the Fortune 100 or Global 1000 use at least one of those platforms.

Rick: Within those companies, who’s actually reaching out to you?

Todd Beauchene: Often it’s a data engineer or engineering manager, but it can go all the way up to the CIO or CDO. One of our best customers—who’s listed on our website—was a CDO we met at an event. He wanted to save costs on Snowflake. We had a great conversation and later deployed our solution, saving them a lot of money.

Rick: Speaking of events, I know Snowflake has one coming up, right?

Todd Beauchene: Yes, this summer there’s the Snowflake Summit and the Data and AI Summit by Databricks—back to back in San Francisco. We’ll be at both. Events are probably our #1 channel. Once we meet someone at an event, they always visit the website, so optimizing it is critical.

Rick: I love that people are meeting face to face again. These conferences are a great way to connect and talk business.

Todd Beauchene: Exactly. These events are targeted, not massive like AWS re:Invent. At Snowflake and Databricks events, practitioners are actively looking for solutions. It’s a very noisy market, so in-person connection helps us differentiate and show our expertise.

Rick: Since your visitors land on your site after events, what’s the website’s role in attracting new clients and driving growth? Any specific strengths or areas for improvement?

Todd Beauchene: We’re still early stage—about two years in. The website is a work in progress. Right now, it’s about clearly demonstrating what our product can do. We span several areas in the data platform footprint, and we need to educate customers on what’s possible. We offer a free trial, but many users want more interaction with our team before diving in, because the product is so specialized.

Rick: So they want some guidance or expertise before trying the product. A demo might be the next logical step?

Todd Beauchene: Exactly. Meeting our team allows us to share our knowledge and build trust. The product is great, but our team’s expertise really seals the deal.

Rick: For that to happen, you need a solid website. With your background, what makes for a high-converting website? Any tools, methods, or principles?

Todd Beauchene: When I joined Snowflake, we had five customers. By the time I left, we had thousands. The website evolved as we grew. Educating users through compelling content is key. When Snowflake approached me, I immediately saw its value because of how they communicated it.

Todd Beauchene: At Revefi, we’re doing the same—conveying deep expertise. A great website showcases that knowledge so prospects feel comfortable moving forward.

Rick: Messaging and positioning seem to always come up—keeping things simple.

Todd Beauchene: Yes. It’s a journey of discovery for the customer. At the top level, keep messaging simple to spark interest. Then, guide them deeper through content like blogs, partners, and case studies—leading them to engage with your team.

Rick: Let’s switch gears. As head of growth at a growing startup, what does your day-to-day look like? And feel free to include the tough parts too.

Todd Beauchene: “Head of growth” for us means two things: bringing in new business and growing existing accounts. I spend most of my day talking to customers—making sure the product meets their needs so they renew and grow with us.

Todd Beauchene: Often, solving one customer’s problem creates solutions that apply to others. I listen, translate feedback for the engineering team, and help guide product development.

Rick: What about the most challenging parts?

Todd Beauchene: Understanding which customer requests are generalizable vs. unique is tough. Also, making sure we interpret feedback correctly, so we don’t build the wrong thing. And then there’s the challenge of cutting through the noise—lots of vendors, lots of content. Finding what messaging resonates is critical.

Rick: Got it. Let’s wrap with a few rapid-fire questions. Ready?

Todd Beauchene: Ready.

Rick: What’s the last book you read?

Todd Beauchene: The Data Entrepreneurs by Bob Ley. I know him personally—great book.

Rick: Any connection to your work?

Todd Beauchene: Absolutely. It’s about how companies use data to transform business. That’s exactly what we do at Revefi.

Rick: What’s one thing Revefi is focused on most right now?

Todd Beauchene: Making customers successful with their data platforms.

Rick: Imagine no tech boundaries. What’s one thing you’d fix in your role today?

Todd Beauchene: Better ways to gather customer feedback as they interact with our product.

Rick: One task you’d automate?

Todd Beauchene: Customer emails. I’ve tried tools like Copilot, but I’d love better automation here.

Rick: One piece of advice you’d give yourself if restarting your growth journey?

Todd Beauchene: Always think big. Don’t just solve today’s problems—plan for what’s six months ahead.

Rick: So, don’t only focus on what’s right in front of you—have vision. I like that. Lastly, if someone forgets everything from this interview, what’s the one thing they should remember about your work at Revefi?

Todd Beauchene: Data is essential to staying competitive. But it’s easy to waste money on it. Revefi helps you use data efficiently—delivering the right data to the right people at the right time.

Rick: Perfect way to close. If anyone wants to learn more, where should they go?

Todd Beauchene: Revefi.com. You’ll also find us on LinkedIn, X, and other social platforms.

Rick: Alright, check them out. Thanks, Todd.

Todd Beauchene: Thank you so much, Rick.

Rick: Of course. Take care.