Introduction
People are what set the foundation of any community or organization. Grassroots Analytics makes sure those people come together by providing technology tools and solutions for progressive political campaigns and forward-thinking nonprofits to help with campaign fundraising and supporter development. Morgan Kull, the Director of Marketing and Communications joins us to dive into their growth and marketing initiatives. Morgan discusses how they primarily rely on word of mouth within the political space and leverage their networks to connect with potential clients. They also use Google Ads and are working on optimizing their website to improve the user experience. The website plays a crucial role in informing visitors about the company’s mission, breaking down barriers to fundraising, and showcasing its simple products. Morgan highlights the importance of saving time and money for clients and mentions that AI development is a significant focus for the company.
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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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