Introduction
Innovation in the cybersecurity realm hinges on the crucial shift towards automating the once labor-intensive tasks that security and development teams used to handle manually. Oxeye is an application security testing company. Brandon Hoe, VP of Marketing, discusses their specialization in addressing the specific needs of modern-day applications in the cybersecurity industry. Brandon emphasizes how their approach simplifies the application security process and reduces operational costs. Brandon highlights their client acquisition strategies, noting that live events have been the most effective channel for engaging potential customers due to the challenges of reaching decision-makers in the cybersecurity field. He shares insights into their website’s evolution, focusing on clarifying their value proposition and unique differentiators. As a leader at a seed-stage startup, they oversee sales operations, collaborate with the sales team, experiment with agile sales methodologies, and work on content creation, including launching a podcast. Through personalized marketing and a consultative approach that tailors messages to audience needs, they aim to achieve scalable sales engagement.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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