Marketing generates business and as marketers, we have the responsibility to go beyond our strategies by understanding the sales cycle and the personas, to know every journey that prospects go on before, during, and after-sales. By working to understand we can position marketing communication in a way that shows true value to our prospects.
This is a taste of the discussion we had with our guest today. Don Hobdy is the Chief Marketing Officer at BridgeNet Insurance. They are an insurance tech organization that connects clients to the digital world, helping them get to market quickly, supporting their growth. Don discusses the growth of BridgeNet as well as their future goals for the website.
Currently, the website is an extension of the business offering quality content and encouraging connections. The website has not been a focus for lead generation, however, Don looks to revamp the website to highlight the value of different markets and position the marketing communication to drive traffic to the website for increased leads.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?