Revolutionizing Digital Channels and Value Propositions in the Insurance Industry | Interview with Daria Kępa-Green from Cytora

Introduction

In the world of risk management, going digital isn’t just a trend; it’s the key to optimization, resilience, and success. Daria Kępa-Green, Marketing Director at Cytora, discusses their role as a digital risk processing platform in the commercial insurance industry. They focus on helping large commercial insurers like Allianz, Beazley, and Merkel optimize their risk selection and portfolio while providing excellent service to brokers and customers. Their primary channels for client acquisition have been word of mouth and their podcast, ‘Making Risk Flow’, though they are increasingly focusing on digital channels and are currently redesigning their website to better convey their value propositions. Regarding marketing in the insurance industry, traditional media sources like newspapers and magazines still hold sway, but LinkedIn is gaining traction. As a marketer, she navigates the overwhelming amount of marketing content by tuning into podcasts like ‘Revenue Vitals’ and participating in marketing communities to gain insights from peers’ experiences.