Simplifying Wireless Wins for Business | Reed Perryman from RCN Technologies

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Alright everybody, welcome back to today’s episode of Pathmonk Presents. Today we are joined by Reed Perryman, VP of Sales and Marketing at RCN Technologies. Reed, welcome to the show.

Reed Perryman: Thank you, Rick. It’s such a pleasure to be here. I was thrilled when I got the invite.

Rick: Likewise. Let’s dive right in. Can you tell us about RCN Technologies? If someone didn’t know anything about the company, how would you describe it?

Reed Perryman: Absolutely. I always tell people we’re in the 5G myth-busting business. In the U.S., there’s a lot of marketing noise from big telco carriers like Verizon, T-Mobile, and AT&T. They all claim to have the best coverage and speed. But when businesses are trying to make decisions about switching from wired internet to wireless, it feels confusing—even risky.

We help companies navigate that. If someone’s wired internet goes down or they’re looking for a more reliable backup, we step in. A good example—I’m a big coffee guy. One morning, I went to a shop and their internet was down, so they couldn’t accept credit cards. That’s lost revenue. We followed up with them and are now talking about installing a wireless internet backup to make sure that doesn’t happen again.

So, at our core, we help businesses and government agencies make the right choices with wireless internet—best carrier, best product, and long-term support.

Rick: That’s a great explanation. And for people without their coffee, that’s basically the end of the world.

Reed Perryman: Exactly. That one experience can cost a business not just that sale, but also a referral. We want to give them backup insurance for their internet to protect their revenue and customer experience.

Rick: Would that be a typical use case for your service? Are there specific industries or verticals where you see repeated patterns?

Reed Perryman: We serve both businesses and government entities. About 66% of our business over the past three years has come from the government sector. The rest is from enterprise or small and medium-sized businesses.

For commercial clients, we focus on retail—especially franchises and multi-location businesses. If a location goes down, they lose productivity and revenue. For government, we focus heavily on public safety—supporting police, EMTs, and firefighters with connectivity in vehicles so they can make mission-critical decisions on the move.

Wireless internet is no longer just a backup—it’s becoming primary in many cases. Traditional wired internet is limited by geography and physical infrastructure. Wireless is far more flexible and scalable. We even support remote surveillance and public Wi-Fi in outdoor spaces.

It’s all radio frequency—physics, essentially—so we consult clients to make sure they’re getting the signal strength they need. We make it simple for them and help them connect beyond traditional limitations.

Rick: That’s a lot of applications. Who typically reaches out to you? I’d assume it’s usually the IT department?

Reed Perryman: Great question. Our top acquisition channel is actually high-impact referral partners. We work closely with Verizon, AT&T, and T-Mobile business reps across the country. When their clients need backup internet or reliable connectivity, they call us.

We also work with Cradlepoint, our flagship router partner (now owned by Ericsson). They refer clients to us as well. It’s a referral engine that we nurture through consistent outreach and education. Our job is to help their sales reps hit quota—so we’re constantly adding value.

On the marketing side, we’ve recently started investing in our website. It’s not where I want it to be yet, but we just implemented an SEO strategy and are starting to see more traffic and conversions. It’s a big step for us.

Rick: It’s good to hear that referrals are still such a strong channel. And SEO is a great lever for scale. Have you learned anything so far about what makes a great converting website?

Reed Perryman: I’m learning a ton. Marketing is a deep ocean—just like sales—and it’s hard to keep your head above water when you’re new. One thing I’ve started focusing on is reviewing which pages get the most traffic. For example, we have an internet speed test tool that gets thousands of hits every week.

But it didn’t have any pop-ups, calls to action, or related content to guide users to the next step. That’s something we’re fixing—adding CTAs, related blogs, and downloads so we can start a customer journey and guide them toward a solution.

I’m also excited about developing quizzes. For example, after a user tests their speed, a pop-up might ask: “Dissatisfied with your internet speed? Take our quiz to find out if you need a better solution.” That gives our sales team a discovery script and a strong follow-up reason. It’s a high-converting tool that can uncover pain points and help us act quickly.

Rick: I love that approach. It reminds me of Net Promoter Scores—if someone’s below 7 or 8, there’s room for improvement, and you’re guiding them toward that. Quizzes are a great way to engage people. You clearly spend a lot of time learning and applying that knowledge.

Let’s switch gears a bit and talk about you as a leader. What does your day look like?

Reed Perryman: Honestly, I joke that I feel a bit schizophrenic because I’m toggling between sales and marketing constantly. I report to an amazing entrepreneur who brought me into the company right out of college. I started as a sales rep, moved up through sales management, and became VP after eight years.

My days are filled with ideation and coaching. I sit with my directors, set 90-day goals, and work with them to implement go-to-market strategies. I have to look ahead to Q2, Q3, and Q4—and then work backwards with my team to ensure we’re executing the right initiatives.

It’s hard to stop being in the trenches and shift to working on the business instead of in it. But I’m getting better at it. If I spend 8–10 hours a week coaching my team, they become an extension of me—and I can trust them to run with the ideas.

Rick: Do you ever get the itch to just grab the phone and make the sale yourself?

Reed Perryman: All the time. I was just talking about that with my sales manager. Every time I sit in on a call, I have to resist the urge to take over. But I remind myself: let them try. Failure’s a great teacher, and we review the calls together afterward using AI tools to break it down. That balance—when to teach and when to take over—is tricky.

But yes, some days I just miss the phones and want to go close a deal myself.

Rick: I get that. It’s like the old saying—give a man a fish, he eats for a day. Teach him to fish, and he eats for life. But sometimes, you just want to fish yourself.

Reed, thank you so much for being on the show. Before we wrap up, what’s the one thing you’d like people to remember about RCN Technologies?

Reed Perryman: Wireless business internet doesn’t have to be scary. We know there’s a lot of confusion and jargon out there. But we’re here to make it simple. We help businesses and governments find the best wireless solution, cut through the myths, and stay connected—no matter what.

Rick: Perfect. And where should people go to find out more?

Reed Perryman: They can visit www.rcntechnologies.com.

Rick: Awesome. Thanks again, Reed. Hope to have you back on the show soon. Have a great day.

Reed Perryman: You too, Rick. Thank you.