Supporting the User Journey with a Humanised and Intuitive Website | Interview with Joel Garthwaite from GetBusy

Supporting the User Journey with a Humanised and Intuitive Website Interview with Joel Garthwaite from GetBusy


Every business requires organization and management to function efficiently. We have to-do lists, goals, meetings, projects, and most importantly teams. As many have adapted to the online world of running a business some have even made it permanent. It is a changing world and GetBusy is there to help businesses run smoothly and efficiently in the digital age.

GetBusy is a task-management solution that brings order, organization, and prioritization to workflows with colleagues, customers, or suppliers. This software is beneficial to pretty much any business or organization and this makes the VP of Marketing, Joel Garthwaite’s job that much more challenging. But chatting to Joel makes it clear that he loves a challenge and he is not afraid to fail when testing what supports their user journey best.

As SaaS companies, we have the tendency to overwhelm visitors with technical terms and complicated websites with too many choices. Joel has worked to, as he says; lighten the experience. Have a look at their website with hand-drawn illustrations, a bright color palette, and resonating messaging. They are well on their way to supporting the user journey with a humanized and intuitive website.

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