The Power of Individualizing the Customer Journey | Interview with Ted Rubin from Photofy


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‘A picture is worth a thousand words…’ Perhaps a cheesy and overused quotation, but it was the first thing that popped into our heads when interviewing Ted Rubin the CMO of Photofy. Visuals are an essential element to any social or digital post. However, in order for it to be effective and influential it needs to be designed and attractive. Not all of us are creative intelligentsia and we need a little inspiration or assistance. Photofy is a powerful tool ready to help any non-creatives. With the ability to create beautiful and powerful content in 30 seconds, Photofy proudly advertises that they put time back into your day.

This application allows employees and communities to create personal designs with their own message and influence, ultimately having a profound impact in the corporate-dominated digital content world. With pride in a business comes employees using the platform and tools themselves. Photofy has noted that this is the perfect conversation starter and plays a large role in their lead qualification, through individualizing the customer journey.

But what role does a website play for an app? Their website is their Homebase. It is an opportunity to succinctly represent everything they are as a brand and product. Photofy is reaping the rewards by personalizing and individualizing the customer journey in order to gain satisfied clients.