The Crucial Role of a Website in Inbound Marketing and Effective Communication Strategies | Interview with Morten Svinth from MANY Digital

Introduction

Few can match the passion, loyalty, and unwavering dedication of a true fan. And MANY Digital help you turn that fan engagement into new digital revenue. Morten Svinth, Chief Marketing Officer gives us insight into this transformative digital company in the sports industry. MANY Digital focuses on enhancing fan engagement through its white-label app, collecting first-party fan data, and offering backend systems for clubs and rights holders to manage engagement. They seek to modernize sponsorship models in sports, shifting from traditional packages to more digital and interactive approaches. Morton discusses the various roles within sports organizations that drive the adoption of their platform, such as sponsorship managers, marketing managers, and federation directors. Leveraging word-of-mouth recommendations and networking within the sports industry, they’ve cultivated a network effect that extends their influence among different sports clubs and federations. Concurrently, their evolving website serves as a pivotal hub for introducing their vision to the world. Currently, in the midst of a rebranding and design process, the website is being reshaped to reflect their broader focus across diverse sports industries. The new website, positioned as a key touchpoint for engagement, will be integral to their inbound marketing strategy, allowing them to effectively communicate their evolving role in revolutionizing fan engagement.