Media Insights: Tracking Conversations Across Platforms | Amanda Crosby from TVEyes

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Hey everybody. Welcome back to another episode of Pathmonk Presents. We’re really looking forward to today’s episode because we’ve got Amanda Crosby, Senior Manager of Growth Marketing over at TV Eyes. Amanda, how are you doing today?

Amanda Crosby: I’m good. How are you, Kevin?

Kevin: I’m doing quite well. Thanks for asking. So I’m really looking forward to hearing about what you guys have going on from a marketing perspective over there. But before we dive too deep into the nuts and bolts, maybe you can give our audience a little bit of a broad statement in your own words. Tell us about the company, TV Eyes, and what it’s all about.

Amanda Crosby: Yeah, absolutely. TV Eyes is a media intelligence company. We help brands, companies, organizations monitor conversations across broadcast, podcasts, and online video. We’ve been around for about 25 years and really started as a trusted source in broadcast media monitoring. I’m sure everyone’s aware media consumption is constantly changing—the way that people consume this content. So we recently have added podcasts and online video channels as well to help people engage with the content today.

Kevin: Nice to hear that you guys added podcasts—especially for Pathmonk Presents. Yeah, looking forward to getting involved there. Why don’t you tell us a little bit about your audience? I want to know, who is it that you guys serve? What sort of problems are you solving for them, and what sort of things can your clients expect from you?

Amanda Crosby: Yeah, absolutely. In a world where there’s nonstop media noise, anyone needs to really find out what is being talked about. So the range and severity of industries really is vast—PR, government, education, sports, healthcare, enterprise brands. I would say our sweet spot is really any organization that’s looking to understand how they, their competitors, and any key issues are being discussed in the media.

Kevin: Awesome. And you mentioned a pretty cool group of industries in there. Is there any that’s your favorite to work with? Because they’re probably looking for a whole bunch of things that are going on within their industry and trying to stay up to date in terms of what’s going on. Tell me some of the best ones that you guys like working with.

Amanda Crosby: Yeah. Actually, you raise an awesome point. I think sports marketing right now is my favorite. We just worked with the University of Nebraska Omaha, and we did a case study with them. Basically, a viral sensation turned into this huge successful marketing strategy. A coach went into the locker room and kicked a trash can, right? Just one small video turned into $5 million in media value, a 1400% increase in ticket revenue. So really, just a small little clip becoming a huge sensation—and I think that’s what’s really exciting. So I would gravitate towards sports in this current moment because of that successful story.

Kevin: Okay. That’s really cool. I can’t wait to hear about more success stories like that. This is obviously a marketing podcast—we want to know what’s going on over there. I want to know, how does your audience typically find out about you? What are some of those top acquisition channels at the moment?

Amanda Crosby: Yeah, I would say our most successful channels are inbound: SEO, PPC, social media, review campaigns. It’s such a specialized space—media and media intelligence buyers tend to do their homework, right? So if someone’s looking, they’re going to G2, they’re reading reviews of successful stories. And not only that, but TV Eyes is already a known leader in broadcast media monitoring, which really helps us stand out against our prospects. And inbound really allows us to meet potential customers when they’re looking for a solution and often with high intent.

Kevin: I know inbound, obviously, they’re being driven to the website first, and you guys probably want to use your website as a way to educate them as to who you are, what you do, and why you’re better than any other types of solutions they might see from competitors. That’s a good segue into my next question: what role does the website actually play? Is there something specific that they’re looking to learn on the website that guarantees that conversion—that feeling of “this is exactly what I was looking for”? What are some of the strengths and weaknesses of the website?

Amanda Crosby: Absolutely. I would say for us, our website plays such a critical role in client acquisition. It functions both as our discovery point and our conversion tool. We actually recently just redid our website to better support our two channels. We have a partner channel, which is companies looking to integrate our data, and we also have direct customers who are looking to use our platform firsthand. So the new structure really helps visitors quickly understand and identify what TV Eyes has to offer. The way we’ve structured that is there are two different paths on our website, and it really helps them focus on what they’re looking for and take action based on their needs.

Kevin: Cool. Staying on the topic of the website, I know before this conversation you were telling me that you guys launched one of your new products, which is Insight. Maybe you can tell me how that helps differentiate you guys from some of the competition.

Amanda Crosby: Yeah, absolutely. TV Eyes recently launched a new platform called Insight, which was a huge step forward for us. It really gives the full picture of the media footprint. Again, we’ve added podcasts and online video, so we’ve taken it one step further from media monitoring and really support conversational intelligence. We’re giving our clients the opportunity to see what is being said, how it’s being said, and how to respond effectively.

Kevin: Interesting. Cool. So originally, my guess is it looked mostly at traditional television, and adding new channels like online video and podcasts allows you to get a deeper understanding of the full scope of media that’s being used.

Amanda Crosby: That’s absolutely correct. And also with Insight, we have some new feature capabilities such as ad filtering. So if you’re actually looking to target an ad, you can find that ad. If you’re looking to remove ads, you can remove ads. So we have a lot of new features and exciting things on the horizon this year with our new platform, Insight.

Kevin: Really cool. I want to move the conversation a little bit away from TV Eyes and more toward Amanda as the marketing professional. Staying on the topic of websites in general, but getting your opinion: when we talk about what makes a great converting website, what are some things you would recommend? Any tools, tips, or methods?

Amanda Crosby: Absolutely. I would say clarity is everything. Visitors should instantly understand what we offer, who it’s for, and what to do next. Going back to my personal experience with our new website, I really think tailoring the experience—as well as the personalized path and storytelling—can really be impactful in how people interact with your site.

Kevin: I totally agree. That’s one of the things that Pathmonk is all built around. Totally on the same page as you. When we talk about a typical day for you—I know we’re all in marketing and doing a ton of different things all at once—but what does your typical day-to-day work look like? How does it start, how does it finish?

Amanda Crosby: Yeah, that’s a good question. Every day is a little different, but I would say my key focuses are really driving growth for both of those channels that I mentioned previously. I’m leading all of our integrated marketing campaigns that span digital, email, social, and events. I work closely with sales, product, and partnerships to ensure that our marketing efforts are aligned and impactful. And then also, data is really the core of what I do. I’m constantly reviewing our performance metrics and refining the user experience to improve our outcomes and conversions.

Kevin: Awesome. It sounds like you guys are doing a lot over there.

Amanda Crosby: Yeah, there’s a lot happening—all great things, but a lot.

Kevin: You make it sound really easy, like “oh, not much going on over here,” but when you break it down bullet by bullet, that’s a lot on your plate.

Amanda Crosby: That’s why everything’s a little different, and that’s okay. It keeps you on your toes.

Kevin: Definitely. Good luck with all of that. Now I want to move into a bit of the conversation that’s more thought-provoking—less about work, more fun. Number one: in terms of staying up to date and trying to grow as a better marketing professional, where do you go to learn?

Amanda Crosby: Honestly, I feel like there’s so much content out there that it can be overwhelming, I’m not gonna lie. So I really think quality of content over quantity. I’m also a very hands-on learner. Recently we worked with a consultant, Lanice, and she has been the biggest educator in my career. So yes, there are podcasts, LinkedIn groups, Facebook groups—but being hands-on and having someone mentor you can make a world of difference.

Kevin: That’s really insightful. You mentioned a mentor—and I think that’s something we don’t hear enough on this show. It’s one thing to consume content, but another to bounce ideas off someone, test them, and grow. Especially when you’re working in small teams.

Amanda Crosby: Yeah, absolutely. With her, I’m part of a two-person marketing team. Without her, I’m a one-person team. Her insight and expertise have really been a game-changer for both my career and TV Eyes as a whole.

Kevin: Good answer. I really like that one. Let’s move into the rapid fire round—short, crisp answers, first thing that comes to mind. What’s the last book you read?

Amanda Crosby: The last book I read—she’s becoming an influencer—Mel Robbins, The Let Them Theory.

Kevin: Interesting.

Amanda Crosby: Great book.

Kevin: I’ve heard of her, but not that book.

Amanda Crosby: It’s about staying focused on what truly matters. Stop wasting energy trying to control others and trust yourself. It’s a mindset shift to lead with purpose rather than pressure.

Kevin: Nice. I’ll have to add that one.

Next: If there were no boundaries in technology, snap your fingers, anything is possible—what would you want fixed in your role as a marketer?

Amanda Crosby: Great question. If there were no limits, I’d want a tool that could test and adapt creative messaging across every platform. Each platform has its own vibe. Something that works on LinkedIn might flop on Instagram. If we could instantly tailor tone, visuals, and messaging per platform—it would be a game-changer.

Kevin: That’s really cool. You’d save time and likely see better results. An AI prompt that rewrites content per platform—that’s a great idea.

Amanda Crosby: Exactly.

Kevin: What’s one repetitive task you’d automate?

Amanda Crosby: This ties into the last question—content distribution by audience type. We personalize by industry, job title, vertical. You rework blogs, case studies, emails based on behaviors. If AI could do that based on inputs—it would be amazing.

Kevin: That’s the whole idea of AI. Let it do the heavy lifting. Last question: What advice would you give yourself if you were starting your marketing journey again?

Amanda Crosby: Stay curious but don’t get overwhelmed. There will always be new tools and trends, but the foundation is knowing your audience and communicating clearly. And always learn by doing. Failures and A/B testing are key to impactful results.

Kevin: Wise words. Amanda, thank you so much for joining the show today.

Amanda Crosby: Thank you for having me. I really appreciate it.

Kevin: Before we sign off, why don’t you give our audience one last idea about TV Eyes—who you are and how they can find you?

Amanda Crosby: I’m Amanda Crosby, Senior Manager of Growth Marketing at TV Eyes. We’re a media intelligence company helping organizations track conversations in media. We’ve got a brand new platform—check it out at tveyes.com. You can get a free demo and a free trial. Reach out to me on LinkedIn if you have any questions.

Kevin: Awesome. Thanks for the time, Amanda, and have a nice day.

Amanda Crosby: Thank you.