
Introduction
Join Pathmonk Presents as we chat with Kashish Jain, a client-facing marketing professional at Boge Group, a company revolutionizing funding by helping clients secure 0% interest financing through credit card applications.
Kashish shares how Boge Group supports over 3,000 entrepreneurs in industries like finance and startups, emphasizing purpose-driven work. Learn about their client acquisition through LinkedIn and word-of-mouth, the critical role of SEO and website design, and Kashish’s holistic approach to productivity via journaling and meditation.
Discover tips for creating converting websites and prioritizing consumer psychology for marketing success. Tune in for inspiring insights!
Increase +180%
leads
demos
sales
bookings
from your website with AI
Get more conversions from your existing website traffic delivering personalized experiences.

Rick: Pathmonk is the AI for website conversions. With increasing online competition, over 98% of website visitors don’t convert. The ability to successfully show your value proposition and support visitors in the buying journey separates you from the competition online.
Pathmonk qualifies and converts leads on your website by figuring out where they are in the buying journey and influencing them in key decision moments with relevant micro experiences like case studies, intro videos, and much more. Stay relevant to your visitors and increase conversions by 50% by adding Pathmonk to your website in seconds—letting the artificial intelligence do all the work—while you keep doing marketing as usual. Check us out on Pathmonk.com.
Welcome to today’s episode of Pathmonk Presents. We are joined by Kashish Jain, also known as Kish. She’s a marketing professional with a few years of experience under her belt. Kashish, welcome to the show! How are you doing?
Kashish Jain: I’m all good. Thank you so much for the warm welcome. And you actually said my name right—brownie points for that! I’m so excited to be here and to answer all the questions you may have for me.
Rick: Likewise. We’re excited to have you on. Let’s start with the basics. What’s the big idea behind your company? If you were explaining it to a friend over coffee, how would you describe what you do at Boge Group?
Kashish Jain: If I had to give my elevator pitch, I’d say I work at Boge Group, and I recently pivoted my career to be more client-facing because I realized my strengths lie there. Boge Group helps clients get 0% interest funding by helping them apply to various credit cards. A lot of people want to start their entrepreneurial journey but don’t know where to get funding. Banks often charge high interest rates, and we eliminate that.
We’ve helped over 3,000 people get interest-free funding. It’s so purpose-driven—it feels great to see people finally get the funds they need to follow their dreams.
Rick: That sounds super helpful. Do you find yourself working with a certain type of business or industry where your product really shines, or is it across the board?
Kashish Jain: In my career, I’ve realized that we often focus only on the role, but I also like to focus on the industry. I’m very driven by purpose and meaning, so I like working with companies whose ideas I resonate with. Boge Group fits that because we’re helping people get funding to start something new.
In the past, I’ve worked with EMS companies and startups. I see myself always in creative, purpose-driven, high-growth environments. I love the high-pressure, fast-paced settings.
Rick: I can attest to that. Pathmonk is also a startup, and no two days are the same. It’s dynamic, fast, and exciting.
So, I’m curious—how do most people discover you? Are there specific channels that have become go-to sources for new leads or clients?
Kashish Jain: LinkedIn is a great platform—just like how you reached out. It’s helpful for both being found and finding new leads. But I also believe word of mouth is underrated in marketing. If you give great service, clients will talk about it, and referrals will follow. We really focus on that too.
Rick: Great point. Word of mouth will always be relevant. But since we live in a digital age—how much of a role does your website play in bringing in new customers?
Kashish Jain: The design aspect of a website is crucial—people’s attention spans are shrinking. These days, people skim rather than read. They’ll judge your site within five minutes. So, it’s important to have strong calls to action.
From an SEO perspective, your website should absolutely dominate with keywords. You want to be on page one and stay on top of industry searches. So a strong website needs both compelling design and strong optimization.
Rick: That’s where your SEO background shines—you immediately dove into keyword strategy!
From your experience—especially now that you’re in a more client-facing role—what actually makes a website convert? Any favorite tools, tactics, or tricks?
Kashish Jain: You’d be surprised how many external channels drive traffic to your website. For example, the founder of our company has a strong YouTube presence and regularly runs YouTube and Instagram ads. He also creates a ton of content that drives traffic.
So a lot of conversion happens because of a great off-site ecosystem that drives people to the site in the first place.
Rick: That’s a great point. When you identify what works, double down. Sounds like you guys have really dialed things in.
Kashish Jain: Marketing is a field where you can never think you know it all. Something new pops up every day. In January, sensory marketing started trending, and brands—especially skincare—began using it creatively. It’s basically comparing products with food textures or tastes. I previously worked with Fitty Energy and we incorporated tons of trends. You just have to keep experimenting—and that’s what I love most about marketing.
Rick: I love that—experimentation is key. Speaking of which, let’s switch gears and talk more about you.
What does a typical workday look like for you? And since you mentioned personal growth earlier—what about your daily routine outside of work? What keeps you grounded and purposeful?
Kashish Jain: Great question. Like I said, purpose is everything to me—and that comes from self-awareness. I keep physical journals where I write out my vision board and break it down into small daily actions. I ask myself: how can I act today as if I’m already living my dream life?
It involves a lot of introspection, reading, and self-reflection—figuring out what needs to change, and working to become a better version of myself. These practices don’t just help in personal life—they make a big impact on my career too.
Rick: That’s a holistic approach to life. Old-school journaling still works. And that leads to my next question—how do you stay focused and keep learning? Any favorite resources or routines for staying sharp?
Kashish Jain: To stay focused, I try to stay connected to the bigger picture. Even during hard times, remembering the long-term vision helps me stay positive in the present. I recently started meditating, and although it sounds cliché, it really helps me stay grounded.
Rick: Absolutely. It’s wild that people scoff at meditation. But it’s just sitting still—and in our overstimulated world, that’s actually powerful. It calms your mind and makes you more present.
Kashish Jain: Exactly! And you’re right—what happened to traditional marketing? It still works! The other day in Miami, I saw this little robot on the street. It was part of a Netflix campaign for Electric State. They were using real-world bots to promote the show. Genius!
Research shows it only takes three seconds for a brand to stick in your mind. And some companies are absolutely killing it at that.
Rick: That’s amazing. Netflix doing Netflix things! That show popped up in my recommendations too—now I know why. Alright Kashish, let’s wrap with a few rapid-fire questions. Short questions, short answers. Ready?
Kashish Jain: Yes!
Rick: What’s the latest book you picked up?
Kashish Jain: Good to Great by Jim Collins.
Rick: Any themes or ideas that stuck with you?
Kashish Jain: That being good isn’t the end goal. We often stop once we’re “good” at something—but what if there’s more? Why not push to become great?
Rick: Beautiful. I was gifted that book years ago—this is my reminder to revisit it.
If you had a magic wand to fix one frustrating work issue with tech, what would it be?
Kashish Jain: A dashboard that summarizes all my marketing metrics. Something that acts like a performance coach across campaigns, social media, website data—everything.
Rick: Love it. What’s one repetitive task you’d automate forever?
Kashish Jain: Reporting. At Boge Group, we use Otter.ai to summarize meetings, and it’s been amazing. No note-taking needed—I can stay fully focused.
Rick: That’s a great use of AI. Final one: if you could go back and give your past self a pep talk at the start of your career, what would you say?
Kashish Jain: Focus on consumer psychology. Marketing isn’t about you—it’s about what the customer wants to see and hear. If you can get into their head and truly understand them, you’ll go far.
Rick: That’s powerful. Kashish, thank you for being on the show today. I’ll give you the final word—if someone forgets everything about this interview, what’s the one thing they should remember about your work?
Kashish Jain: It’s always about the client. Your success is connected to your client’s success. Bridge that gap, and you’ll go places in your career.
Rick: That’s how you go from good to great.
Kashish Jain: We try!
Rick: Kashish, thanks again for being with us today. Hope to see you again before the end of the year.
Kashish Jain: Thank you so much for having me, Rick. You’re doing amazing work here, and I absolutely recommend watching this podcast!
Rick: Thank you so much. Appreciate it. Bye everyone!
Kashish Jain: Bye-bye!