Purpose-Built Brands are Lead-Generating Brands | Interview with Dennis Consorte from Consorte Marketing

Introduction

‘Purpose is the reason why a company or a brand exists. It is the underlying essence that makes a brand relevant and necessary to its customers.’ – Bill Theofilou. How well a brand works to solve customer’s problems, create loyalty and build connections can truly differentiate the successful from the unsuccessful. Bill isn’t alone in his thinking as our guest today, Dennis Consorte, is fueled by purpose-built brands that offer clear value.

Dennis wears multiple hats as he has developed his skills working for varying organizations. As the head of Consorte Marketing, a digital marketing agency, Dennis targets purpose-driven brands, start-ups, and small businesses to help them drive traffic, convert sales, and increase customer lifetime value. As he has worked with an extensive range of businesses he knows that purpose-built brands are lead-generating brands.

These lead-generating brands are what bring joy to Dennis. Companies that offer clear value, values that align with his, fuel his 4×4 marketing car. His growth and happiness are driven by word of mouth and his determination to be selective in his clients. He admits he is ready to put his own advice into play when it comes to his own digital marketing as his future directs him to website optimization and buying journey analysis.