Pathmonk blog

Stay on top of marketing trends in 5 minutes​

Keep up to date with the most informative marketing content about AI, new tools, and growth strategies.

Receive the best hand-picked content by joining our newsletter 👉

Making Changes to a Website? Avoid These Three Traps

Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.

How to Choose a Conversion Rate Optimization Agency

A good conversion rate optimization agency is hard to come by, especially if you don't know where to start. So, firstly reflect on your business needs and goals.

The Role of UX in Conversion Rate Optimization

User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.

How to Create & Use a Website ROI Calculator on Your Site

Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.

Generate Qualified Leads with Website Calculators

Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.

What Is Intent Data and How Is It Used to Drive Revenue?

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.

Tackle Innovation Challenges by Building a Referral Network | Interview with Leah Houston from HPEC

Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.

3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2

For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.

Four Things to Consider When Redesigning Your Website

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.

Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website

One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.

Pathmonk Intelligence: Website Analytics Made For Lead Generation Marketing

Pathmonk Metrics analyses the buying journey to generate suggestions. These actionable suggestions enable lead generation marketing to get better results.

5 Winning B2B Micro-Moment Examples

The widespread adoption of smartphones, tablets, and other mobile devices led to a new marketing type: micro moment marketing.

Pathmonk Intelligence: Implement Change Suggestions With Confidence

With Pathmonk you get actionable change suggestions as many marketers face problems creating effective changes, Buying Journey analysis is the best solution.

Pathmonk Intelligence: Simple Website Buying Journey Analysis

There is a high number of marketers that view their analytics tool as unnecessarily complex, but Pathmonk's AI can offer you a simple buying journey analysis.

Pathmonk Intelligence: Know Why Visitors Don’t Convert

The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.

Pathmonk Intelligence: Fast Website Buying Journey Analysis

The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.

Subscribe to our newsletter

Become 'The smartest marketer in the room'.
Once a week, every Tuesday, let's have marketing for breakfast.

Keep learning

Super power your marketing skills with our resources

Free ebooks, templates, and
courses are waiting for you

Straight to the chase content
to expand your knowledge

20 min episodes with data-backed
success & failure stories