Different Marketing Personas Have Diverging Rhythms to Sales | Interview with Teresa Rule from RNT Professional Services

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Introduction

‘Nothing is certain but death and taxes.’ We know it, we don’t like it and we certainly don’t talk about it enough. Death is a reality we have to acknowledge but before I turn you off from reading, think about it and recognize that it is never too early to plan for life’s uncertainties, even more so in this current climate. As our digital world expands one has to consider what we leave behind in both the physical and digital world.

Legacy Concierge works to secure both your digital assets and identity. With their technology, they aim to assist in this process during a challenging time to ensure loved ones’ wishes are respected and ultimately protected. With direct education and the desire to address the solution, Betsy Ehrenberg aims to continue to increase conversions with an education-based conversion funnel.

With the goal to open up the conversation and plan for the reality, Betsy and her team want to continue to educate on securing our digital assets and hopefully with that awareness, increase conversions. We’re not just talking about our Facebook profiles, but we have to acknowledge that a great deal of what we leave behind is, in fact digital. On that light note; enjoy, live and plan.

Introduction

It is one thing to consider your physical safety in your surroundings but it is a whole other aspect when considering your cybersecurity. As many sectors and industries have spent time and money securing their valuable information onsite, we have to examine the security from our home offices, homeschooling systems, and even our smart devices. RNT Professional Services is a cybersecurity firm with expertise in both small and large business security compliance.

We spoke to the president of the firm, Teresa Rule, who has deep roots in protecting critical infrastructure. They utilize veterans and their situational awareness to protect the digital world. You couldn’t be more secure. With such expertise and in-depth knowledge Teresa is honest in their necessity to market themselves more. As she notes different marketing personas have diverging rhythms to sales, the team has to adjust and address their marketing accordingly.

With the technology background, RNT is working to amend its messaging in order to appeal to all the different marketing personas. As their website hopes to evolve in messaging it is vital that they are equally visible. A high-performing website does not equate to an easily findable one, and Teresa aims to increase visualization and marketing.

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