Re-engineer the way you do demand gen I Interview with Johannes Hoech from Marqetu

Introduction

In this episode we meet Johannes Hoech, CEO at MarqetU and a C-level Silicon Valley executive experienced in “Growth Architecting”. Johannes is an in expert in all aspects of state-of-the-art pipeline generation and revenue management.

MarqetU plans, builds and tracks opportunity pipelines for B2B cloud software startups to rapidly ramp up their go-to-market. In over 21 years they successfully delivered B2B marketing and operational improvements to over 100 technology companies to increase demos and sales.

Johannes is focused on modern high velocity pipeline & lead generation techniques and shares how High growth B2B cloud software achieve more qualified leads.

The interview highlights the role of thought-leadership to drive demand and how to re-engineer demand gen for long-term growth.