The Synergy of Content, Research, and Partnerships in Expanding Across Sectors and Regions | Interview with Igor Oklander from Infomir

Introduction

In today’s fast-paced business landscape, the role of hi-tech solutions is nothing short of indispensable when it comes to making our operations not just work, but thrive. Infomir is a group of companies that specializes in industrial and consumer electronics. Igor Oklander, Head of Marketing dives into their specialization in both hardware and software solutions. Operating in several diverse markets, they are known for IPTV set-top boxes, smart metering solutions, smart lighting solutions, and 3D printing. Igor discusses their global reach, particularly in Europe and Africa, and their strategy for entering new markets. Infomir primarily focuses on B2B customers, including telcos and internet service providers. They leverage their multilingual website for inbound marketing, which includes a corporate magazine aimed at C-level management of major companies. Igor also shares insights into how they selected target countries based on parameters like average revenue, GDP, broadband connectivity, and IPTV subscriber growth. He elaborates on their success in the United States and Canada, particularly among expatriate communities. Overall, Infomir’s approach combines content marketing, market research, and strategic partnerships to expand their presence across different sectors and regions.