It has been a while since you have updated your website, and your reader engagement is starting to go down. Conversion rates are everything, and if you have seen that those numbers are starting to fall and have not stopped, you might consider an overhaul.
It has been a while since you have updated your website, and your reader engagement is starting to depreciate. Conversion rates are vital to your growth and survival. If you’re witnessing numbers continuing to fall, it may be time to consider a website overhaul. The redesigning of a website is one of the first things most people consider changing, however, it’s not always the best choice.
Unfortunately many do not understand the challenges that come with the process of a website redesign. These changes are not just cosmetic, but can also involve restructuring the backend of your website, forcing you to spend hours and days making monumental changes.
Additionally, in some cases, the redesign does not address the problems that might be turning people away from your website in the first place. If people do not enjoy your content or it is not optimized to draw clients to the site and into your funnel, then no amount of window dressing on your homepage is going to work for you.
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend. Thankfully, Pathmonk can be used to not just redesign your website, but it can effectively bring your clients back to you.
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What to Consider When Redesigning a Website
A website redesign can easily become affected by scope creep, as the scope of your redesign is not properly defined, documented, or controlled. Ultimately, spending too much time and resources on changes that don’t matter. You could decide to simply reevaluate your homepage, and three hours later you are going through the entire website. Setting up the definition of a redesign is the first thing you need to do.
Your aim is to restructure and recreate the website. Most of the changes are cosmetic and do not touch your content. Rather than rewriting every blog entry, you are simply changing your blog page to make it look better.
Redesigning a website can still take a lot of time, but it takes less effort than a full revamp.
1. Has the Audience for My Site Changed?
One of the biggest reasons people redesign their websites is to adapt to a changing audience. If you have sold women’s purses for three years, and then decide that you want to start selling men’s sunglasses too, you need to make some changes. This is important to consider when redesigning a website.
The page might be designed to focus on different women, using words, images, and a design structure that targets women specifically. Once you decide to focus on a different market, the assets and content that you used for women are less relevant.
You need to redesign with your new market in mind so they feel empowered and communicated to in order to encourage them to make purchases. The design of your website should focus on bringing your audience in and keeping them there. By focusing on your audience you should start to see an increase in your conversion rate.
However, a new audience means that the visitors will have varying behaviors on your website. Pathmonk can analyze the behavior of every prospect interacting with your page and focus on giving them customized experiences. These micro-experiences should help them better connect with your website.
2. Look at Your Sales Funnel
Every single website has a ‘sales funnel’ that encourages visitors from the homepage of the website to the product pages, all the way to the decision to purchase pages. However, if clients cannot traverse your sales funnel, then they will be less inclined to purchase your products. You need to share your information quickly and accurately.
Making sure that your sales funnel is optimized should be a priority when considering a redesign. It is a key purpose for a website, and it needs to be alluring.
Access to information is detrimental to the success of your sales. Clients that need to scrutinize the webpage to find basic information about your product or service, will be deterred from the final purchase. You need to focus on making that information clear and accessible. The easier that data is to find, the faster customers click and make more purchases.
The sales funnel is becoming more complex as the buying dynamic changes in the digital world and the buyer personas demand more, perhaps making your life a little harder. That’s where Pathmonk comes in, we can focus on every stage, the eyes, and ears of your buying journey. Our system can track your buyers through the sales funnel and can customize the visitors’ journey based on their interactions with your website.
With customization and personalization, your visitors are well catered to, encouraging them to travel through the funnel quickly and simply.
3. Are You Hitting Your Goals?
As your website functions as an extension of your business you should have defined goals for your site. Do you want to reach a certain income from the sales? Do you need to get a certain number of clients every month? Are you focused on getting leads? By having focused milestones you can analyze your website data to see if it assists in achieving those goals.
For each stage of the buying journey, there should be a conversion goal (Download PDF, Book a Demo, Book a Call). Defining these can help you adjust the website accordingly.
Our team can make sure that your website satisfies these goals by leveraging micro-experiences. If you want to work with us, we can compare the customers of your website to other visitors, as well as track your customer’s movements on other websites. Our artificial intelligence will use that information to enhance the individual interactive experience.
By using these micro-moments, your visitor feels supported through their journey as questions are answered and information is provided.
4. What Is Your Brand?
Another thing to consider in your cosmetic redesign; highlighting your brand. Perhaps it is time to dive into your brand position and ensure that messaging is clear for your audience. Consider the personality of your business, the intent of your product or service, and work to incorporate this into your website messaging and design.
Define a look and feel that suits your brand. Do you want your website to be very formal and crisp, where your clients can see everything with just a few clicks? Then you need a redesign that can be clean-cut and uncluttered.
Or perhaps you’re looking to focus on visitor interaction with humorous text. You can focus on video content or interactive visitor activities (quiz, games, polls). Either way, defining the core of your brand can assist you in your design elements.
The team at Pathmonk helps to turn the visitors on your website into paying customers and leads. We can help you figure out the buying intent of each customer. By having a powerful and dominating brand position we can communicate your value that much quicker, helping to incorporate your brand into our micro-experiences.
Working with Pathmonk
When considering a redesign you’ll note there is a lot to decide, much more than we can discuss here. You shouldn’t do it alone, so we’re here to help. It is not just about making your website look prettier and more appealing to your customers, but you also need to ensure that every single design choice means something.
Whether it reinforces your brand, helps to bring clients through your sales funnel, or focuses on helping you hit your goals, design, and redesign are important. Mistakes happen and that’s how we learn, however, some mistakes can certainly cost you more in the long run and no one likes that!
We at Pathmonk and our AI robot are going to work with you. Our AI analyzes the most important parts of your website and the customers who visit it. We see what stage your customers are in, in their buying journey, and we work to encourage them with exactly what they need.
After only a few seconds of interaction, our targeted micro experiences focus on retaining 98% of buyers who leave your website. We have the data and the technology to make sure that your website keeps those visitors around in order to generate leads and customers. Pathmonk is easy to set up and can start getting you fast and effective results. Give us a try and leverage our knowledge and expertise in the redesign of your website.