Pathmonk blog

Providing a more relevant, engaged, and appropriately personalized user experience will be essential to driving growth in a cookieless world.

Retargeting ads have become an integral part of our buying journeys but how can we continue to re-engage, track, and personalize without cookies?

The focus is on zero-party data and first-party data. What's the difference? And is this data shift really the solution to the cookieless future?

The cookieless future, the impact, and what’s next? We’ll dive into the demand for personalization, the loss of cookies, and what we can do.

Pathmonk has closed a seed investment round to boost its next-generation AI website conversion platform for marketers. The €1.5 million investment round was led by TechVision Founds and was completed by serial entrepreneur Carsten Lebtig (CEO and founder WorkMotion).

If you want to start to succeed in the digital world let us guide you with some of our digital marketing funnel strategies shared directly with us.

See these impressive approaches in action and implement their tactics into your own efforts to optimize each buyer journey stage.

The Pathmonk App has officially been certified by HubSpot. This is a step forward as we continue to provide a quality experience.

To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to...

In our internet-based world, there are many ways to attract a potential client, and an ROI calculator might be what you need to give your customers.

The decision stage of the buying journey is the most valuable stage, as buyers are on the home stretch of the purchasing process. 

Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?

Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.

Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.

We want the best sales, but no one wants to waste time trying to sell to unqualified leads. In that case, you might want to know what account-based marketing is.

Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.