Pathmonk blog

Learn about the most important growth marketing key metrics to measure, including acquisition, activation, retention, revenue, and referral metrics.

Privacy concerns are driving the phase-out of third-party cookies, explore alternative approaches to tracking and advertising in a cookieless world.

Still in love with heatmaps? Discover the 6 reasons why you need a heatmap alternative, and learn about the benefits of AI-driven website analytics.

From crafting a compelling value proposition to leveraging social proof to SEO, learn key strategies that optimize a B2B landing page that converts.

Explore the up-and-coming retargeting advertising changes and learn how to adapt your strategies to stay ahead. Get ready for the future.

Discover the world of AI marketing and its benefits. Explore real-world examples of AI marketing success and find out how it can help you.

We have the opportunity to gather data and leverage customer journey analytics like never before. Here are some of the best tools for 2023.

So while we bring you a list of the top 6 challenges of digital marketing today, we also bring you solutions, insights, and tips.

We're providing you with strategies, insights, and tools so you can adapt to and embrace conversion attribution in a cookieless environment.

Pathmonk has found success, new family members, loyal customers, and one too many coffees. Here is Pathmonk Wrapped 2022.

Real-time personalization allows us to offer value in key-decision moments while ensuring visitors remain engaged and connected.

We're giving you the perfect list of rules for undeniable survival; your personal survival kit to get you through any digital cookie apocalypse.

Usability testing serves a grand purpose - to improve your target audience's user experience. Here are a few ways to level up your website views.

As third-party cookies phase out we turn our attention to first-party data. But how can we collect first-party data in a way that doesn’t rely on cookies?

Providing a more relevant, engaged, and appropriately personalized user experience will be essential to driving growth in a cookieless world.

Retargeting ads have become an integral part of our buying journeys but how can we continue to re-engage, track, and personalize without cookies?