What are the Most Common Pain Points of B2B Buyers?
Rayco
April 12, 2021
We go into depth on the importance of pain points in the B2B Buyers’ journey and how you can identify them if you aren’t already aware of them.
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Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr
Lindsay Dowling
March 26, 2021
Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.
Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam
Lindsay Dowling
March 24, 2021
Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.
Acquire High-Quality Leads with Open-Source Assets | Interview with James Avery from Kevel
Lindsay Dowling
March 22, 2021
James Avery, the founder, is proud to offer open-source resources, allowing Kevel’s sales team to prioritize and acquire high-quality leads.
Do You Have Enough Resources to Guide Prospective Clients? | Interview with David Wolfe from Inguo
Lindsay Dowling
March 12, 2021
David Wolfe, CEO of Inguo. is sure to offer enough resources on their website to guide prospective clients in order to showcase how they have gone-beyond.
Have Set Criteria to Qualify High-Quality Leads | Interview with Sophia Story from 3SidedCube
Lindsay Dowling
March 11, 2021
As 3SidedCube offers bespoke software, ultimately very selective in their clientele, they have set criteria to qualify high-quality leads and create an impact.
Employ Artificial Intelligence to Automate Client Acquisition | Interview with Daniel Sloan from FutureTech
Lindsay Dowling
March 5, 2021
With the goal to digitally transform businesses, FutureTech is of course, eager to utilize artificial intelligence to automate their own client acquisition
Examine Your Website Through the Eyes of a Potential Customer | Interview with Aaron Welch from Lift Digital Marketing
Lindsay Dowling
February 18, 2021
In order to qualify and gain clients, they examine their website through the eyes of a potential customer. Aaron knows his website is a living breathing thing.
What Are The Most Common Pain Points for B2B Sellers?
Rayco
February 18, 2021
The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
Aim to Simplify the Sales Cycle and Call to Action | Interview with Manny Larcher from Stopwatch Creative
Lindsay Dowling
February 17, 2021
In Stopwatch Creative’s case, their ultimate goal is simplicity as they continue to develop their website and simplify the sales cycle.
Take Advantage of a Modern Buying Experience | Interview with Pierre Calzadilla from Local Logic
Lindsay Dowling
February 8, 2021
LocalLogic has perfected a modern buying experience with a one-click option to add their product to your page. They work towards showcasing their product.
How A.I. Can Increase your Net Profit I Interview with Alan Timothy from Bubo
Lindsay Dowling
January 29, 2021
Bubo.ai offers the most effective way for you to increase your net profit and leverage Customer Value-Based pricing. Optimize your pricing and reap the rewards!
How to Grow a SaaS Product Through Local Communities I Interview with James Gilbert from CRMNext
Lindsay Dowling
January 27, 2021
CRMNEXT finds a unique way to grow a SaaS product through local communities. Using the micro-journey experience to gain acquisitions.
SDR: What Is a Sales Development Representative?
Lukas Haensch
November 30, 2020
The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.
What is the MEDDIC Sales Qualification Framework?
Lukas Haensch
November 23, 2020
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
SCOTSMAN: An Alternative to Traditional Sales Qualification Framework
Lukas Haensch
November 9, 2020
One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.
What is PACTT Framework and Why It Beats BANT
Lukas Haensch
November 2, 2020
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
Lukas Haensch
October 26, 2020
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is BANT Sales Qualification Strategy?
Lukas Haensch
September 28, 2020
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
Rayco
September 21, 2020
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
What Does Qualifying Leads Mean in 2020?
Lukas Haensch
September 7, 2020
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
Rayco
August 19, 2020
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Rayco
August 17, 2020
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
How to Successfully Measure Conversion Rate
Rayco
July 13, 2020
Your website’s conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.
How to identify your first leads? I Interview with Dawn Dickson from PopCom
Lukas Haensch
June 15, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction This time we are talking to Dawn Dickson who is the founder and CEO of PopCom. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. We deep-dive today who to find the first leads for an innovative product approach. Dawn created the company after her own struggles to find vending machines that could sell her roll-up
How this CEO is running cold business calls to win leads I Interview with Craig Caryl from SmartCSM
Lukas Haensch
June 1, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Craig Caryl is the co-founder and CEO of Smart CSM. They developed a software product that makes buildings smarter, enabling the operators to bring their data online all in one place. SmartCSM was built to solve the problem with paper in everyday building infrastructure management and Craig shows how he is running cold business calls to win customers. The software makes teams smarter by empowering facility managers of commercial buildings to bring and manage their building infrastructure data online. In this episode we focus specifically on how Craig
How Typeform focuses on annual subscriptions I Interview with Kevin Raheja from Typeform
Lukas Haensch
May 19, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Kevin Raheja was a former alaskan crab fisherman – now he leads BD and Sales at Typeform to drive partnerships & annual subscriptions. His first tech job was at Groupon as an early employee and the first job in SaaS was leading BD at LeadPages and Drip (owned by same parent corp). Then Kevin was at HubSpot as a Director of Strategic Partnerships for over 4 years. Typeform’s famous conversational forms scaled to $19M+ in ARR and 40k+ Customers. In today’s episode Kevin goes into detail about his
How to grow your product with an integration growth strategy I Interview with Amit AG from Richpanel
Lukas Haensch
May 10, 2020
Customer Service SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode we met with Amit AG from Richpanel. Richpanel helps ecommerce merchants to reduce the time spent on customer support. They help ecommerce businesses to create self service dashboards with issue trees similar to what you see on an Uber or Amazon. So customers can track orders, do order cancellations, do returns, refunds, etc – without contacting human agents. At Richpanel the team is passionately working towards re-imagining the long support process that extends over numerous interactions. Amit AG shared with us how he
Data insights are the future of your business | Interview with Tony Simonovsky
Lukas Haensch
November 14, 2019
CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate websites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. We spoke about what types of tests to run and
What are the Most Common Pain Points of B2B Buyers?
Rayco
April 12, 2021
We go into depth on the importance of pain points in the B2B Buyers’ journey and how you can identify them if you aren’t already aware of them.
Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr
Lindsay Dowling
March 26, 2021
Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.
Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam
Lindsay Dowling
March 24, 2021
Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.
Acquire High-Quality Leads with Open-Source Assets | Interview with James Avery from Kevel
Lindsay Dowling
March 22, 2021
James Avery, the founder, is proud to offer open-source resources, allowing Kevel’s sales team to prioritize and acquire high-quality leads.
Do You Have Enough Resources to Guide Prospective Clients? | Interview with David Wolfe from Inguo
Lindsay Dowling
March 12, 2021
David Wolfe, CEO of Inguo. is sure to offer enough resources on their website to guide prospective clients in order to showcase how they have gone-beyond.
Have Set Criteria to Qualify High-Quality Leads | Interview with Sophia Story from 3SidedCube
Lindsay Dowling
March 11, 2021
As 3SidedCube offers bespoke software, ultimately very selective in their clientele, they have set criteria to qualify high-quality leads and create an impact.
Employ Artificial Intelligence to Automate Client Acquisition | Interview with Daniel Sloan from FutureTech
Lindsay Dowling
March 5, 2021
With the goal to digitally transform businesses, FutureTech is of course, eager to utilize artificial intelligence to automate their own client acquisition
Examine Your Website Through the Eyes of a Potential Customer | Interview with Aaron Welch from Lift Digital Marketing
Lindsay Dowling
February 18, 2021
In order to qualify and gain clients, they examine their website through the eyes of a potential customer. Aaron knows his website is a living breathing thing.
What Are The Most Common Pain Points for B2B Sellers?
Rayco
February 18, 2021
The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
Aim to Simplify the Sales Cycle and Call to Action | Interview with Manny Larcher from Stopwatch Creative
Lindsay Dowling
February 17, 2021
In Stopwatch Creative’s case, their ultimate goal is simplicity as they continue to develop their website and simplify the sales cycle.
Take Advantage of a Modern Buying Experience | Interview with Pierre Calzadilla from Local Logic
Lindsay Dowling
February 8, 2021
LocalLogic has perfected a modern buying experience with a one-click option to add their product to your page. They work towards showcasing their product.
How A.I. Can Increase your Net Profit I Interview with Alan Timothy from Bubo
Lindsay Dowling
January 29, 2021
Bubo.ai offers the most effective way for you to increase your net profit and leverage Customer Value-Based pricing. Optimize your pricing and reap the rewards!
How to Grow a SaaS Product Through Local Communities I Interview with James Gilbert from CRMNext
Lindsay Dowling
January 27, 2021
CRMNEXT finds a unique way to grow a SaaS product through local communities. Using the micro-journey experience to gain acquisitions.
SDR: What Is a Sales Development Representative?
Lukas Haensch
November 30, 2020
The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.
What is the MEDDIC Sales Qualification Framework?
Lukas Haensch
November 23, 2020
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
SCOTSMAN: An Alternative to Traditional Sales Qualification Framework
Lukas Haensch
November 9, 2020
One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.
What is PACTT Framework and Why It Beats BANT
Lukas Haensch
November 2, 2020
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
Lukas Haensch
October 26, 2020
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is BANT Sales Qualification Strategy?
Lukas Haensch
September 28, 2020
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
CPA (Cost Per Acquisition): The Key Metric to Boost Your ROI
Rayco
September 21, 2020
CPA is a metric used to determine how much money is required to make a conversion. Learn to calculate CPA and how to use it to increase ROI.
What Does Qualifying Leads Mean in 2020?
Lukas Haensch
September 7, 2020
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
Rayco
August 19, 2020
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Rayco
August 17, 2020
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
How to Successfully Measure Conversion Rate
Rayco
July 13, 2020
Your website’s conversion rate is an extremely important metric that needs to be measured and tracked. Learn how to measure it successfully.
How to identify your first leads? I Interview with Dawn Dickson from PopCom
Lukas Haensch
June 15, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction This time we are talking to Dawn Dickson who is the founder and CEO of PopCom. PopCom has developed software to make kiosks and vending machines intelligent through data and analytics at the point of purchase. It is an automated retail technology that helps to understand sales metrics, engage with customers by using facial recognition, A.I, and blockchain technology. We deep-dive today who to find the first leads for an innovative product approach. Dawn created the company after her own struggles to find vending machines that could sell her roll-up
How this CEO is running cold business calls to win leads I Interview with Craig Caryl from SmartCSM
Lukas Haensch
June 1, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Craig Caryl is the co-founder and CEO of Smart CSM. They developed a software product that makes buildings smarter, enabling the operators to bring their data online all in one place. SmartCSM was built to solve the problem with paper in everyday building infrastructure management and Craig shows how he is running cold business calls to win customers. The software makes teams smarter by empowering facility managers of commercial buildings to bring and manage their building infrastructure data online. In this episode we focus specifically on how Craig
How Typeform focuses on annual subscriptions I Interview with Kevin Raheja from Typeform
Lukas Haensch
May 19, 2020
SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Kevin Raheja was a former alaskan crab fisherman – now he leads BD and Sales at Typeform to drive partnerships & annual subscriptions. His first tech job was at Groupon as an early employee and the first job in SaaS was leading BD at LeadPages and Drip (owned by same parent corp). Then Kevin was at HubSpot as a Director of Strategic Partnerships for over 4 years. Typeform’s famous conversational forms scaled to $19M+ in ARR and 40k+ Customers. In today’s episode Kevin goes into detail about his
How to grow your product with an integration growth strategy I Interview with Amit AG from Richpanel
Lukas Haensch
May 10, 2020
Customer Service SaaS On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In today’s episode we met with Amit AG from Richpanel. Richpanel helps ecommerce merchants to reduce the time spent on customer support. They help ecommerce businesses to create self service dashboards with issue trees similar to what you see on an Uber or Amazon. So customers can track orders, do order cancellations, do returns, refunds, etc – without contacting human agents. At Richpanel the team is passionately working towards re-imagining the long support process that extends over numerous interactions. Amit AG shared with us how he
Data insights are the future of your business | Interview with Tony Simonovsky
Lukas Haensch
November 14, 2019
CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate websites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. We spoke about what types of tests to run and
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