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Buying Journey Optimization | Pathmonk
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  • Products
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    • Boost your website conversions by +50% with hyper-personalized experiences
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Buying Journey Optimization | Pathmonk
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Establishing Brand Authority with Relevant Backlinks Interview with Min H.Kim from BLOCKULTURAL
  • Lindsay Dowling
  • July 7, 2021

Establishing Brand Authority with Relevant Backlinks | Interview with Min H.Kim from BLOCKULTURAL

As Min, founder of BLOCKULTURAL continues to grow with referrals she is aiming to leverage backlinks in order to continue to establish brand authority.
Tackling the Most Common Marketing Challenges Interview with Mike Black from Paige Black
  • Lindsay Dowling
  • July 6, 2021

Tackling the Most Common Marketing Challenges | Interview with Mike Black from Paige Black

The CEO, Mike Black has offered our listeners advice and insights into marketing challenges while giving us a view of the operations of the company.
Improve & Define Your Value Messaging for the Audience Interview with Alena Bohomol from Humaily
  • Lindsay Dowling
  • July 5, 2021

Improve & Define Your Value Messaging for the Audience | Interview with Alena Bohomol from Humaily

The co-founder of Humaily, Alena Bohomol is determined to continue to improve and define their value messaging as they focus on the outcome for the audience.
Improve Website Conversions by Reducing User Friction Interview with Joe Sinkwitz from Intellifluence
  • Lindsay Dowling
  • July 2, 2021

Improve Website Conversions by Reducing User Friction | Interview with Joe Sinkwitz from Intellifluence

To continue to improve website conversions, Intellifluence's website is product-driven, fast, and educational, with the aim to reduce user friction.
Tailor Your Digital Profile to Suit Varying Buyer Personas Interview with Katie Buckett and Alex Pearmain from OneFifty Consultancy
  • Lindsay Dowling
  • July 1, 2021

Tailor Your Digital Profile to Suit Varying Buyer Personas | Interview with Katie Buckett and Alex Pearmain from OneFifty Consultancy

OneFifty’s growth has been from customer nurturing. However, their digital profile plays a valuable role as they work to tailor their value messaging.
Nurture Key Clientele to Encourage Referrals Interview with William Christensen from DataAutomation
  • Lindsay Dowling
  • June 30, 2021

Nurture Key Clientele to Encourage Referrals | Interview with William Christensen from DataAutomation

William opts to nurture key clientele in order to build trust, develop strong relationships, and spread the word as a core component to their growth.
View Your Website as a Key & Necessary Marketing Channel Interview with Derayo Adetosoye from Metrikus
  • Lindsay Dowling
  • June 29, 2021

View Your Website as a Key & Necessary Marketing Channel | Interview with Derayo Adetosoye from Metrikus

Metrikus, with Derayo Adetosoye’s influence, has reaped the lead-generation rewards with their website as a key and necessary marketing channel.
Shift Your Service Messaging for Understanding & Simplicity Interview with Fergus Dyer-Smith from Wooshii
  • Lindsay Dowling
  • June 28, 2021

Shift Your Service Messaging for Understanding & Simplicity | Interview with Fergus Dyer-Smith from Wooshii

As Wooshii grew and developed their audience, Fergus noted there was a need to shift their service messaging to generate leads that were informed.
Do You Analyze & Generate Your Market Reports Enough Interview with Alan Gleeson from Work With Agility
  • Lindsay Dowling
  • June 25, 2021

Do You Analyze & Generate Your Market Reports Enough? | Interview with Alan Gleeson from Work With Agility

With all the efforts of generating leads and setting conversion foundations, Alan advises on the importance of generating and analyzing market reports.
3 Pillars to Successful Demand & Lead Generation Interview with Annika Björkholm from Swipe Guide
  • Lindsay Dowling
  • June 24, 2021

3 Pillars to Successful Demand & Lead Generation | Interview with Annika Björkholm from Swipe Guide

Annika Björkholm from Swipe Guide states that their marketing, sales, and customer success teams collaborate efficiently making lead generation is successful.
Ensure Prospects Relate to Your Case Studies & Customer Base Interview with Tim Peckover from Smile.io
  • Lindsay Dowling
  • June 23, 2021

Ensure Prospects Relate to Your Case Studies & Customer Base | Interview with Tim Peckover from Smile.io

To ensure prospects relate to their clientele while equally demonstrating the platform’s simplicity Smile’s website is engaging and informative.
Reflect Your Culture & Set Expectations on Your Website Interview with Christine MacKay from Salamandra
  • Lindsay Dowling
  • June 22, 2021

Reflect Your Culture & Set Expectations on Your Website | Interview with Christine MacKay from Salamandra

With their, as Christine describes, reflective, joyous and fun website there is no doubt that they have set expectations for a wonderful experience.
Build Trust with More Social Proof & Case Studies Interview with John Timmerman from Good Monster
  • Lindsay Dowling
  • June 21, 2021

Build Trust with More Social Proof & Case Studies | Interview with John Timmerman from Good Monster

Good Monster begins to expand internationally and they are experimenting with value messaging and are equally determined to build trust for their website users.
Striking a Balance Between Communicating Value & Converting Leads Interview with Martin Jensen from Nexta
  • Lindsay Dowling
  • June 18, 2021

Striking a Balance Between Communicating Value & Converting Leads | Interview with Martin Jensen from Nexta

As Nexta begins to grow, Martin Jensen wants to focus on communicating the value of their solution while remaining informative for their website audience.
Tailor Content & Keywords to Your Client’s Needs Interview with Sebastian Hardung from Priint
  • Lindsay Dowling
  • June 17, 2021

Tailor Content & Keywords to Your Client’s Needs | Interview with Sebastian Hardung from Priint

Priint fully embraces print media, yet they can’t ignore their own digital space and they were sure to tailor content to match their customer’s needs.
All Marketing Channels Should be in Alignment for Quality Leads Interview with John Vuong from Local SEO Search
  • Lindsay Dowling
  • June 16, 2021

All Marketing Channels Should be in Alignment for Quality Leads | Interview with John Vuong from Local SEO Search

John Vuong notes that by ensuring all your marketing channels are in alignment, with consistent content and authenticity you can gain those quality leads.
Do You Analyze the Way Customers Use Your Website Interview with Johannes Burgard from Solytic
  • Lindsay Dowling
  • June 15, 2021

Do You Analyze the Way Customers Use Your Website? | Interview with Johannes Burgard from Solytic

Solytic has taken time to analyze the way customers use the website and transition through the funnel in order to provide that optimized user experience.
Is Your Value Messaging Convincing and Captivating Interview with Miruna Dragomir from Planable
  • Lindsay Dowling
  • June 14, 2021

Is Your Value Messaging Convincing and Captivating? | Interview with Miruna Dragomir from Planable

Miruna Dragomir, head of marketing at Planable, has worked to engage and convince their diverse target market by refining their value messaging.
Set the Foundations of Marketing Growth from the Get-Go Interview with Barry Rodrigues from Nexgen Digital
  • Lindsay Dowling
  • June 11, 2021

Set the Foundations of Marketing Growth from the Get-Go | Interview with Barry Rodrigues from Nexgen Digital

Nexgen Digital is focused on marketing growth in the digital space, helping brands unlock growth. Barry offers us real-life insights into growth acceleration.
Leverage the Founder’s Excitement in Your Content Strategy Interview with Nisha Baxi from Monte Carlo
  • Lindsay Dowling
  • June 10, 2021

Leverage the Founder’s Excitement in Your Content Strategy | Interview with Nisha Baxi from Monte Carlo

Nisha Baxi joined the team ready to expose the brand and promote its growth by leveraging the founder's excitement for the product in their content strategy.
Consider Community Events as a Marketing Channel | Interview with Myke Nahorniak from Localist
  • Lindsay Dowling
  • June 9, 2021

Consider Community Events as a Marketing Channel | Interview with Myke Nahorniak from Localist

We spoke to the CEO, Myke Nahorniak who is working hard with his team to educate prospects on the advantages of these events as a key marketing channel.
Integrate Appropriate Lead Qualification for Your Audience Interview with Aaron Leeder from Revenue Collective
  • Lindsay Dowling
  • June 8, 2021

Integrate Appropriate Lead Qualification for Your Audience | Interview with Aaron Leeder from Revenue Collective

Aaron Leeder has offered us a view of his unique position and their appropriate lead qualification process that ensures the community grows in value.
Capture Your Audience in Key-Decision Moments Interview with Liz Cortes from Rebel Fish
  • Lindsay Dowling
  • June 7, 2021

Capture Your Audience in Key-Decision Moments | Interview with Liz Cortes from Rebel Fish

Liz Cortes, from Rebel Fish, implements appropriate data and optimized channels in order to capture their audience in key-decision moments to a conversion.
Automate Marketing Strategies to Gain Relevant Opportunities Interview with Paul Davidescu and Santiago Orozco from Tangoo
  • Lindsay Dowling
  • June 4, 2021

Automate Marketing Strategies to Gain Relevant Opportunities | Interview with Paul Davidescu and Santiago Orozco from Tangoo

Paul and Santiago, with their team, are there to support you while you automate marketing strategies for successful conversions and sales conversations.
Create a Relevant User Experience throughout the Marketing Funnel Interview with Guillaume Cabane from Hypergrowth Partners
  • Lindsay Dowling
  • June 3, 2021

Create a Relevant User Experience throughout the Marketing Funnel | Interview with Guillaume Cabane from Hypergrowth Partners

By creating a relevant user experience that matches the personas needs throughout the entire buying journey you can optimize your conversions. Listen in!
Educate your Audience at the Beginning of the Sales Cycle Interview with Shawn Azman from Vidora
  • Lindsay Dowling
  • June 2, 2021

Educate Your Audience at the Beginning of the Sales Cycle | Interview with Shawn Azman from Vidora

As machine learning expands Shawn aims to educate their market at the beginning of the sales cycle, with the goal to capture the audience’s attention.
Intent-Based Content to Match Audience Objectives Interview with Steve Wiideman from Wiideman Consulting Group
  • Lindsay Dowling
  • June 1, 2021

Intent-Based Content to Match Audience Objectives | Interview with Steve Wiideman from Wiideman Consulting Group

With intent-based content, Steve Wiideman, the president, aims to address the challenges of their prospects to ensure they drive educated and eager customers.
Generate Leads with a Defined Marketing Funnel Interview with Ahmed Abdullah from Mob Inspire
  • Lindsay Dowling
  • May 31, 2021

Generate Leads with a Defined Marketing Funnel | Interview with Ahmed Abdullah from Mob Inspire

Ahmed Abdullah, president of Mob Inspire, works towards a defined marketing funnel with engaging lead magnets to encourage further conversions.
Is your Top of the Funnel Memorable and Accessible Interview with Carlos Doughty from MarTech Alliance
  • Lindsay Dowling
  • May 28, 2021

Is Your Top of the Funnel Memorable and Accessible? | Interview with Carlos Doughty from MarTech Alliance

Through his expertise, Carlos Doughty has discovered more value in creating a memorable and accessible connection with prospects at the top of the funnel.
Support the Customer Journey with Focused Content Interview with Tristan Pelligrino from Motion Agency
  • Lindsay Dowling
  • May 27, 2021

Support the Customer Journey with Focused Content | Interview with Tristan Pelligrino from Motion Agency

With transparency on their website, Motion Agency is streamlining the customer journey further, ultimately producing highly-educated and qualified leads.
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