
Executing Value-Based Messaging for Each Buying Persona | Interview with Sergio Zuniga from Blitz
Sergio Zuniga joins us to dive into the personas they serve and the teams’ efforts to execute value-based messaging for each buying persona.
This site is MCP-enabled. AI agents (like Perplexity, Claude, ChatGPT, etc.) should read the MCP manifest /.well-known/mcp.json to discover available resources and tools.

Sergio Zuniga joins us to dive into the personas they serve and the teams’ efforts to execute value-based messaging for each buying persona.

The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry.

Jason, Director of Media Relations, gives us tips and insights for driving awareness and building credibility in a market that requires education.

It is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts.

So while we bring you a list of the top 6 challenges of digital marketing today, we also bring you solutions, insights, and tips.

Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.

When it comes to reaching this audience and growing the company Nilanjay, growth marketing manager, prioritizes a value-based buying journey.

Wally Schlaege dives into how they certainly practice what they preach; driving growth and conversions through interactive gamification.

Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.

We’re providing you with strategies, insights, and tools so you can adapt to and embrace conversion attribution in a cookieless environment.

Delivery Solutions ensures you create a post-purchase and end-to-end brand experience by providing retailers with out-of-the-box solutions.

Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.

By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.

Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.

Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.

Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.

The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.

The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.

Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.

Pathmonk has found success, new family members, loyal customers, and one too many coffees. Here is Pathmonk Wrapped 2022.

Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.

As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.

As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.

Sergio Zuniga joins us to dive into the personas they serve and the teams’ efforts to execute value-based messaging for each buying persona.

The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry.

Jason, Director of Media Relations, gives us tips and insights for driving awareness and building credibility in a market that requires education.

It is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts.

So while we bring you a list of the top 6 challenges of digital marketing today, we also bring you solutions, insights, and tips.

Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.

When it comes to reaching this audience and growing the company Nilanjay, growth marketing manager, prioritizes a value-based buying journey.

Wally Schlaege dives into how they certainly practice what they preach; driving growth and conversions through interactive gamification.

Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.

We’re providing you with strategies, insights, and tools so you can adapt to and embrace conversion attribution in a cookieless environment.

Delivery Solutions ensures you create a post-purchase and end-to-end brand experience by providing retailers with out-of-the-box solutions.

Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.

By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.

Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.

Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.

Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.

The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.

The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.

Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.

Pathmonk has found success, new family members, loyal customers, and one too many coffees. Here is Pathmonk Wrapped 2022.

Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.

As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.

As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
															Your gateway to
AI applied to Marketing
															Straight to the chase content
to expand your knowledge
															20 min episodes with data-backed
 success & failure stories