The Purchase Decision Stage: Tips and Content to Optimize the Purchase Funnel
Lindsay Dowling
March 3, 2022
To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to…
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Does Marketing Automation Really Drive Revenue?
Lindsay Dowling
February 21, 2022
Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?
How Can Micro-Moments Increase Conversion Rates?
Lindsay Dowling
December 27, 2021
Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.
Making Changes to a Website? Avoid These Three Traps
Lindsay Dowling
December 13, 2021
Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.
How to Choose a Conversion Rate Optimization Agency
Lindsay Dowling
December 8, 2021
A good conversion rate optimization agency is hard to come by, especially if you don’t know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
Lindsay Dowling
December 1, 2021
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
Pathmonk Intelligence: Know Why Visitors Don’t Convert
Lindsay Dowling
September 2, 2021
The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.
Pathmonk Intelligence: Fast Website Buying Journey Analysis
Lindsay Dowling
September 1, 2021
The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.
How Understanding The Performance of Conversion Funnels Helps to Drive More Revenue
Rayco
June 9, 2021
A conversion funnel is used in online businesses to describe the direction a user takes on the site. Learn more about conversion funnels.
Decision Stage: 5 Top Strategies & Tips For A Successful Buyer’s Journey
Lindsay Dowling
April 12, 2021
Practical strategies for the Decision stage of the buyer’s journey. Buyers have already decided on a solution category. Time to convert.
Consideration Stage: 10 Strategies & Tips For The Buyer’s Journey
Lindsay Dowling
April 12, 2021
Practical strategies for the Consideration stage of the buyer’s journey. During the Consideration stage, buyers have defined their goal, what next?
Awareness Stage: 10 Strategies & Tips For A Successful Buyer’s Journey
Lukas Haensch
April 12, 2021
Practical strategies for the Awareness stage of the buyer’s journey. After buyers realize they have a problem, they are eager to discover solutions.
Foundations of a Powerful Buying Journey
Lukas Haensch
April 12, 2021
The buyer’s journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.
What are the Most Common Pain Points of B2B Buyers?
Rayco
April 12, 2021
We go into depth on the importance of pain points in the B2B Buyers’ journey and how you can identify them if you aren’t already aware of them.
What Are The Most Common Pain Points for B2B Sellers?
Rayco
February 18, 2021
The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
The Buyer Journey Funnel: How to Succeed in all 4 Stages
Rayco
January 4, 2021
Get practical advice for a successful buyer journey funnel that you can implement straight away in order to convert visitors into customers.
Digital Customer Journey: How to Map, Analyze, and Improve It
Rayco
December 21, 2020
A Digital Customer Journey looks a little different for each customer and requires a lot of research. Learn to map, analyze and improve it here!
Lead Qualification Process: How to Get Higher-Value Leads
Rayco
December 14, 2020
One of the best ways to improve business is to get higher value leads. There are many strategies to doing this, but which is right for your company?
What is the MEDDIC Sales Qualification Framework?
Lukas Haensch
November 23, 2020
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
SCOTSMAN: An Alternative to Traditional Sales Qualification Framework
Lukas Haensch
November 9, 2020
One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.
What is PACTT Framework and Why It Beats BANT
Lukas Haensch
November 2, 2020
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
Lukas Haensch
October 26, 2020
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
Lukas Haensch
October 12, 2020
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here’s the difference between the two.
What is BANT Sales Qualification Strategy?
Lukas Haensch
September 28, 2020
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
What Does Qualifying Leads Mean in 2020?
Lukas Haensch
September 7, 2020
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
The Anatomy of a Lead-Generation Landing Page
Rayco
August 24, 2020
The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
Rayco
August 19, 2020
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Rayco
August 17, 2020
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
What Makes Good Testimonials & How Do They Convert New Customers?
Rayco
August 10, 2020
The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.
The Purchase Decision Stage: Tips and Content to Optimize the Purchase Funnel
Lindsay Dowling
March 3, 2022
To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to…
Does Marketing Automation Really Drive Revenue?
Lindsay Dowling
February 21, 2022
Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?
How Can Micro-Moments Increase Conversion Rates?
Lindsay Dowling
December 27, 2021
Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.
Making Changes to a Website? Avoid These Three Traps
Lindsay Dowling
December 13, 2021
Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.
How to Choose a Conversion Rate Optimization Agency
Lindsay Dowling
December 8, 2021
A good conversion rate optimization agency is hard to come by, especially if you don’t know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
Lindsay Dowling
December 1, 2021
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
Pathmonk Intelligence: Know Why Visitors Don’t Convert
Lindsay Dowling
September 2, 2021
The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.
Pathmonk Intelligence: Fast Website Buying Journey Analysis
Lindsay Dowling
September 1, 2021
The goal of Pathmonk Metrics is to analyze the growth opportunities and buying journey on your website to ultimately improve and get better results.
How Understanding The Performance of Conversion Funnels Helps to Drive More Revenue
Rayco
June 9, 2021
A conversion funnel is used in online businesses to describe the direction a user takes on the site. Learn more about conversion funnels.
Decision Stage: 5 Top Strategies & Tips For A Successful Buyer’s Journey
Lindsay Dowling
April 12, 2021
Practical strategies for the Decision stage of the buyer’s journey. Buyers have already decided on a solution category. Time to convert.
Consideration Stage: 10 Strategies & Tips For The Buyer’s Journey
Lindsay Dowling
April 12, 2021
Practical strategies for the Consideration stage of the buyer’s journey. During the Consideration stage, buyers have defined their goal, what next?
Awareness Stage: 10 Strategies & Tips For A Successful Buyer’s Journey
Lukas Haensch
April 12, 2021
Practical strategies for the Awareness stage of the buyer’s journey. After buyers realize they have a problem, they are eager to discover solutions.
Foundations of a Powerful Buying Journey
Lukas Haensch
April 12, 2021
The buyer’s journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.
What are the Most Common Pain Points of B2B Buyers?
Rayco
April 12, 2021
We go into depth on the importance of pain points in the B2B Buyers’ journey and how you can identify them if you aren’t already aware of them.
What Are The Most Common Pain Points for B2B Sellers?
Rayco
February 18, 2021
The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
The Buyer Journey Funnel: How to Succeed in all 4 Stages
Rayco
January 4, 2021
Get practical advice for a successful buyer journey funnel that you can implement straight away in order to convert visitors into customers.
Digital Customer Journey: How to Map, Analyze, and Improve It
Rayco
December 21, 2020
A Digital Customer Journey looks a little different for each customer and requires a lot of research. Learn to map, analyze and improve it here!
Lead Qualification Process: How to Get Higher-Value Leads
Rayco
December 14, 2020
One of the best ways to improve business is to get higher value leads. There are many strategies to doing this, but which is right for your company?
What is the MEDDIC Sales Qualification Framework?
Lukas Haensch
November 23, 2020
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.
SCOTSMAN: An Alternative to Traditional Sales Qualification Framework
Lukas Haensch
November 9, 2020
One alternative to traditional sales qualification strategies is SCOTSMAN, which adds a few twists to the regular formula to deliver results.
What is PACTT Framework and Why It Beats BANT
Lukas Haensch
November 2, 2020
What Is PACTT? This sales framework focuses on pain, authority, consequence, target profile, and timing. It helps businesses qualify leads.
Sales Funnel 101: What, Why, and How
Lukas Haensch
October 26, 2020
The sales funnel is a tracking system that sales teams will use to convert a prospective client into a paying client. Learn more here.
What Metrics Drive Revenue: Critical KPIs for Your Business
Rayco
October 19, 2020
It’s important to understand and track some specific metrics and critical KPIs. They will give any business a “big picture” overview and analysis.
What is the Difference Between Lead Qualification and Lead Scoring?
Lukas Haensch
October 12, 2020
There are two common terms that teams are acquainted with, lead qualification and lead scoring. Here’s the difference between the two.
What is BANT Sales Qualification Strategy?
Lukas Haensch
September 28, 2020
BANT sales qualification is a strategy that utilizes the basics of sales to create criteria for determining if a prospect will ever become a customer.
What Does Qualifying Leads Mean in 2020?
Lukas Haensch
September 7, 2020
Qualifying leads as a discipline is continuously changing and it is a crucial step in the B2B sales process, either making or breaking your success.
The Anatomy of a Lead-Generation Landing Page
Rayco
August 24, 2020
The lead-generation landing page helps to turn visitors into leads and feed the sales team. Find the elements to build up a converting landing page.
How To Build a Sales Pipeline & Power it with Artificial Intelligence
Rayco
August 19, 2020
The Sales Pipeline is key for any business. Learn how to build it, push more revenue, identify improvements, and detect bottlenecks.
Top Strategies to Generate B2B Leads
Rayco
August 17, 2020
Convincing a company to buy your product or service can be tough. This article covers the strategies to successfully generate B2B leads.
What Makes Good Testimonials & How Do They Convert New Customers?
Rayco
August 10, 2020
The right testimonials at the right time can be extremely effective for converting website visitors into customers. Learn more here.
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