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Buying Journey Optimization | Pathmonk
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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
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    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
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    • Automatically offset your website’s digital footprint with certified green projects
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Buying Journey Optimization | Pathmonk
Pathmonk | Web Assistant
Amplify Relatable Content to Gain Ideal Website Traffic _ Interview with Markellos Diorinos from Bryq
  • Lindsay Dowling
  • April 14, 2021

Amplify Relatable Content to Gain Ideal Website Traffic | Interview with Markellos Diorinos from Bryq

By experimenting with various mediums of content Bryq will amplify relatable content to all possible prospects to gain the ideal website traffic.
Integrate Personalized Paths in Your Website Marketing Funnel _ Interview with Joel Goobich and Ralph Pahlmeyer from Vestorly
  • Lindsay Dowling
  • April 13, 2021

Integrate Personalized Paths in Your Website Marketing Funnel | Interview with Joel Goobich and Ralph Pahlmeyer from Vestorly

Vestorly uses personalized paths in their own marketing funnels in combination with innovative technology, their clients walk away completely satisfied.
Highlighting Pros & Cons of Chatbot Integrations _ Interview with Dirk Driessen from Getnoticed
  • Lindsay Dowling
  • April 12, 2021

Highlighting Pros & Cons of Chatbot Integrations | Interview with Dirk Driessen from Getnoticed

Dirk Driessen, head of marketing, expressed their success with chatbot integration as an efficient way to scope and qualifies the visitors on the page.
Be Thoughtful & Selective with Customer Personas _ Interview with Steve Richard from ExecVision
  • Lindsay Dowling
  • April 9, 2021

Be Thoughtful & Selective with Customer Personas | Interview with Steve Richard from ExecVision

As ExecVision has received excellent generation from their LinkedIn strategies they work to discover anonymous customer personas in the dark funnel.
Influencers as a Component of a B2B Marketing Funnel _ Interview with Lee Mills from Pixly
  • Lindsay Dowling
  • April 8, 2021

Influencers as a Component of a B2B Marketing Funnel | Interview with Lee Mills from Pixly

We spoke to Lee Mills, the co-founder, and CMO, of Pixly who uses the unique approach of using influencers in their B2B marketing funnel. Listen in for more!
Different Marketing Personas Have Diverging Rhythms to Sales _ Interview with Teresa Rule from RNT Professional Services
  • Lindsay Dowling
  • April 7, 2021

Different Marketing Personas Have Diverging Rhythms to Sales | Interview with Teresa Rule from RNT Professional Services

Teresa Rule is honest in their necessity to market themselves more. As she notes different marketing personas have diverging rhythms to sales.
Convert Leads with Personalized Engagement _ Interview with Slava Khristich from Tateeda
  • Lindsay Dowling
  • April 6, 2021

Convert Leads with Personalized Engagement | Interview with Slava Khristich from Tateeda

Slava, was honest to note their website is still a work in progress however, they have already added the touch of personalized engagement.
Increase Conversions with Direct Education | Interview with Betsy Ehrenberg from Legacy Concierge
  • Lindsay Dowling
  • April 5, 2021

Increase Conversions with Direct Education | Interview with Betsy Ehrenberg from Legacy Concierge

With direct education and the desire to address the solution, Betsy Ehrenberg, the founder of Legacy Concierge, aims to continue to increase conversions.
Utilize Data to Identify Traffic with High-Buying Intent _ Interview with Ben Martinez from Ramp Talent
  • Lindsay Dowling
  • April 2, 2021

Utilize Data to Identify Traffic with High-Buying Intent | Interview with Ben Martinez from Ramp Talent

In order to generate those all-important leads, Ben Martinez, the founder of Ramp Talent, turns his efforts to identifying traffic with high-buying intent.
Are you Layering your Website with Powerful Materials
  • Lindsay Dowling
  • April 1, 2021

Are you Layering your Website with Powerful Materials? | Interview with Mike Saraswat from Ekstasy

Mike Saraswat has advocated that layering your website with enriching, and useful content can be vital in creating the ultimate showroom for your own brand.
Reach Current Buyer Personas with Personalized Messaging & Content
  • Lindsay Dowling
  • March 31, 2021

Reach Current Buyer Personas with Personalized Messaging & Content | Interview with Patrick Ward from Rootstrap

In order to reach current buyer personas, Patrick Ward, head of marketing, and his team are continually monitoring and adapting the messaging of their website.
Integrate Intentional Paths into Your Conversion Funnel _ Interview with Calvin Corelli from Simplero
  • Lindsay Dowling
  • March 30, 2021

Integrate Intentional Paths into Your Conversion Funnel | Interview with Calvin Correli from Simplero

Simplero is working to understand what makes a great conversion website with balance and clear messaging and integrate intentional paths into the buyer journey.
Streamline the Buying Experience & Augment Trust _ Interview with Daren Klum from Secured2
  • Lindsay Dowling
  • March 29, 2021

Streamline the Buying Experience & Augment Trust | Interview with Daren Klum from Secured2

They are eager to continue to streamline the buying experience with automation, however, Daren, reiterates the importance of the human touch to build trust.
leverage experts
  • Lindsay Dowling
  • March 26, 2021

Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr

Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.
Marketing Initiatives
  • Lindsay Dowling
  • March 25, 2021

Expand and Engage with Novel Marketing Initiatives | Interview with Alan Holland from Keelvar

Alan Holland, the founder, noted that as they raise the bar in what procurement is, they equally have to diversify their inbound marketing initiatives.
Lead-Nurturing Marketing Funnel
  • Lindsay Dowling
  • March 24, 2021

Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam

Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.
Offer Divergent Landing Pages
  • Lindsay Dowling
  • March 23, 2021

Offer Divergent Landing Pages for Unique Sectors | Interview with Colin Hewitt from Float

Colin Hewitt, Float CEO, has created a cash-flow software for the future. Suiting so many businesses he showcases the product with divergent landing pages.
High-Quality Leads
  • Lindsay Dowling
  • March 22, 2021

Acquire High-Quality Leads with Open-Source Assets | Interview with James Avery from Kevel

James Avery, the founder, is proud to offer open-source resources, allowing Kevel’s sales team to prioritize and acquire high-quality leads.
omnipresent
  • Lindsay Dowling
  • March 19, 2021

Be Omnipresent and Persistent in Order to Succeed | Interview with Drayton Bird from Drayton Bird Associates

Drayton Bird's strategy to acquire clients, not that he really needs one, is to be omnipresent and persistent and in all forms of media.
Increase Conversions
  • Lindsay Dowling
  • March 18, 2021

Continuously Increase Conversions with the Right Insights | Interview with Eric Cunningham from PAAS Advisors

To increase conversions, Eric Cunningham, the CEO, notes that they need the right data and insights to target specific personas and better their SEO.
conversion funnel
  • Lindsay Dowling
  • March 17, 2021

3 Pillars to the Ultimate Conversion Funnel | Interview with Greg Allum from Fuzzy

With the goal to reach the audience on mass and generate an optimal acquisition channel, Greg discusses the 3 pillars to produce the ultimate conversion funnel.
fast-paced, convenient, and simple
  • Lindsay Dowling
  • March 16, 2021

Is your website fast-paced, convenient, and simple? | Interview with Curtis Boyd from Objection.co

Objection Co. provides a fast-paced, convenient and simple website allowing you to get on board with this new way of doing business and evolving your company.
increase retention
  • Lindsay Dowling
  • March 15, 2021

Educating Users to Increase Retention on a Website | Interview with Seth Wiener from Amigodata

For Seth Weiner of Amigodata, education and high-quality resources are key to increase retention on their website as they aim to offer the best user experience.
enough resources
  • Lindsay Dowling
  • March 12, 2021

Do You Have Enough Resources to Guide Prospective Clients? | Interview with David Wolfe from Inguo

David Wolfe, CEO of Inguo. is sure to offer enough resources on their website to guide prospective clients in order to showcase how they have gone-beyond.
Criteria to Qualify
  • Lindsay Dowling
  • March 11, 2021

Have Set Criteria to Qualify High-Quality Leads | Interview with Sophia Story from 3SidedCube

As 3SidedCube offers bespoke software, ultimately very selective in their clientele, they have set criteria to qualify high-quality leads and create an impact.
Conversion Engine
  • Lindsay Dowling
  • March 10, 2021

Is your Website a Conversion Engine for Digital Marketing? | Interview with Mike Seidle from WorkHere

Mike believes speed is underrated in the recruitment world and they do not waste time using their website as a conversion engine for new customers.
Go Beyond the Landing Page
  • Lindsay Dowling
  • March 9, 2021

Go Beyond the Landing Page to Build Open Funnels | Interview with Paul Sullivan from Bias Digital

Although Bias Digital's website is a work in progress, Paul aims to go beyond the landing page and create open customer channels.
Consistently Visible
  • Lindsay Dowling
  • March 8, 2021

Be Consistently Visible to the Right Customers | Interview with Dean Seddon from Maverrik

Maverrik are not only consistently visible in the same spaces that their customers are but they balance their marketing for different audiences.
Artificial Intelligence to Automate
  • Lindsay Dowling
  • March 5, 2021

Employ Artificial Intelligence to Automate Client Acquisition | Interview with Daniel Sloan from FutureTech

With the goal to digitally transform businesses, FutureTech is of course, eager to utilize artificial intelligence to automate their own client acquisition
Leverage and Encourage User Feedback
  • Lindsay Dowling
  • March 4, 2021

Leverage and Encourage User Feedback to Offer the Best Value | Interview with Indre Kaikare from JobRely

JobRely stands out with its’ competitive pricing and exceptional success. Indre appreciates and aims to leverage and encourage user feedback more.
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