Innovate & Increase Growth by Empowering People | Interview with Scot Keith from One Twenty Three West
One Twenty Three West is an independent idea and design collective agency that is dedicated to empowering people to drive growth and innovation.
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One Twenty Three West is an independent idea and design collective agency that is dedicated to empowering people to drive growth and innovation.
Our guest today, Ross Lauder, proudly highlights his prioritization of middle-of-funnel content, stating it plays a crucial role in the overall buying journey.
Greg Tucker examines the value of micro-moments in the customer journey; they should be an inherent part of your brand experience and delivery.
All businesses have some form of competition and what curates success is a successful brand. Brand positioning allows companies to stand out from competitors.
Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
The co-founder of Merged Media, Jason Hunt joined us today to discuss his perspective on growth and how he drives top-of-the-funnel awareness.
Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.
Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content.
Beyond content, Maygen Jacques, head of marketing for Code Enigma, equally works to keep online messaging informative and consistent.
Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.
As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.
In order to guide their website visitors through the buying funnel, CodeGrip works to offer valuable touchpoints for each stage of the journey.
A traditional website is no longer enough for the modern-day buyer. Understanding the value an optimized digital experience can provide is Kyle Burt.
Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.
Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.
Paul Guy, from Techfynder, is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way.
Hugh Macfarlane, CEO of Align.Me, believes the inherent stages of a buying journey still exist, but it is rather the dynamics of buying that are changing.
Jonathan, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education in the buying cycle to increase conversions.
Ben and Joshua Somerville are all about the people. To amplify user experience Farsiight is analyzing website visitor interactions to make impactful changes.
While working to ensure a high-quality user experience occurs Gijsbregt Vijn is continuing to find the sweet spot between client’s pain points and their story.
With video content, streamlined CTAs, transparency, and community building Anthony Stevens from 6Clicks continues to optimize an interactive website.
With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing.
Storytelling is becoming a more impactful way to promote memorability. Simon Hjorth is working to clearly articulate their story on resonating landing pages.
Connecting with and qualifying your prospects for your service allows for a more streamlined process in securing business, Envision Horizons has done just that.
Kate Shippey from FSET, like Pathmonk, is eager to continue to understand its customer journey in order to empower prospective and current clients.
By focusing on optimizing the landing page Qnary’s prospects are directed straight to a key action on a streamlined page, instantly receiving true value.
Amgad highlights how SEO drives their awareness while prioritizing customer success drives conversions with such a unique product offering from Cross ALM.
By focusing on keyword research and really understanding common pain points in this environment, BellaVix saw increased awareness and overall company growth.
Tom discusses their efforts to find a balance between remaining relevant to those prospects in a longer buying journey while not bombarding them with content.
One Twenty Three West is an independent idea and design collective agency that is dedicated to empowering people to drive growth and innovation.
Our guest today, Ross Lauder, proudly highlights his prioritization of middle-of-funnel content, stating it plays a crucial role in the overall buying journey.
Greg Tucker examines the value of micro-moments in the customer journey; they should be an inherent part of your brand experience and delivery.
All businesses have some form of competition and what curates success is a successful brand. Brand positioning allows companies to stand out from competitors.
Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
The co-founder of Merged Media, Jason Hunt joined us today to discuss his perspective on growth and how he drives top-of-the-funnel awareness.
Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.
Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content.
Beyond content, Maygen Jacques, head of marketing for Code Enigma, equally works to keep online messaging informative and consistent.
Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.
As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.
In order to guide their website visitors through the buying funnel, CodeGrip works to offer valuable touchpoints for each stage of the journey.
A traditional website is no longer enough for the modern-day buyer. Understanding the value an optimized digital experience can provide is Kyle Burt.
Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.
Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.
Paul Guy, from Techfynder, is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way.
Hugh Macfarlane, CEO of Align.Me, believes the inherent stages of a buying journey still exist, but it is rather the dynamics of buying that are changing.
Jonathan, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education in the buying cycle to increase conversions.
Ben and Joshua Somerville are all about the people. To amplify user experience Farsiight is analyzing website visitor interactions to make impactful changes.
While working to ensure a high-quality user experience occurs Gijsbregt Vijn is continuing to find the sweet spot between client’s pain points and their story.
With video content, streamlined CTAs, transparency, and community building Anthony Stevens from 6Clicks continues to optimize an interactive website.
With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing.
Storytelling is becoming a more impactful way to promote memorability. Simon Hjorth is working to clearly articulate their story on resonating landing pages.
Connecting with and qualifying your prospects for your service allows for a more streamlined process in securing business, Envision Horizons has done just that.
Kate Shippey from FSET, like Pathmonk, is eager to continue to understand its customer journey in order to empower prospective and current clients.
By focusing on optimizing the landing page Qnary’s prospects are directed straight to a key action on a streamlined page, instantly receiving true value.
Amgad highlights how SEO drives their awareness while prioritizing customer success drives conversions with such a unique product offering from Cross ALM.
By focusing on keyword research and really understanding common pain points in this environment, BellaVix saw increased awareness and overall company growth.
Tom discusses their efforts to find a balance between remaining relevant to those prospects in a longer buying journey while not bombarding them with content.
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